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The Art of Online Business

How To Build a Simple TikTok Sales Funnel Without a Large Following | w/ Shannon McKinstrie

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Team Building, Online Business, Outsourcing, Marketing, Facebook Ads, Business Scaling, Business, Online Marketing, Productivity, Evergreen Sales Funnels, Podcasting, Youtube, Entrepreneurship, Social Media

4.8828 Ratings

🗓️ 7 June 2023

⏱️ 49 minutes

🧾️ Download transcript

Summary

Hey there! Welcome to another episode of the Rick Mulready podcast. Today, I had the pleasure of interviewing Shannon McKinstrie, the founder of Boutique Social, about her success on TikTok and her approach to creating a simple yet effective sales funnel on the platform. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ Shannon shares her tips for creating successful content on TikTok, emp...

Transcript

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0:00.0

I really tell people a lot.

0:02.7

I'm like, if you're not having fun or enjoying it, we can tell.

0:06.1

And I think, again, I put minimum effort into this just because I really want to test something out.

0:13.2

Because if you ask me on Instagram, I spend a lot of time.

0:16.3

But that's also because I love it too.

0:18.0

Yeah.

0:18.1

But it also proves if you've done the back work and you have

0:22.4

everything set up, you don't have to, your content strategy does not have to take hours every week.

0:28.5

It just doesn't.

0:34.9

All right. What's up, my friend? Welcome to today's episode of the Art of Online Business podcast, Rick here.

0:40.5

And when somebody's doing really well on TikTok, and I don't necessarily mean in terms of

0:45.4

like, you know, a number of followers over there on TikTok, I'm more so talking about

0:49.0

they are generating leads and sales with their TikTok content and with their TikTok account.

0:57.7

And also, in addition to that, when somebody's growing their TikTok following really quickly

1:02.3

and getting leads and sales as a result, that's something I want to know more about.

1:07.3

And that is exactly what today's guest, Shannon McKinstree, is doing over on TikTok.

1:14.1

Now, Shannon is the founder of Boutique Social. She's a social media mentor and strategist for

1:19.7

business owners who want to make an impact and get big results through organic, sustainable,

1:25.3

and proven social media strategies.

1:31.1

She is a social media manager herself.

1:38.1

She also teaches other social media managers how to, you know, grow their business as a social media manager.

1:39.3

And she, her main platform is actually Instagram.

...

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