As a Facebook ads manager, I feel like it's my responsibility to tell you to please install Google Analytics 4 on your website now.

And if you don't have Google Analytics set up, my friend?

Welcome to episode number 704 here of the podcast.

Rick Mulready here.

And on today's episode, this is a guest teaching, another guest teaching episode, I should say, from Quajjo, Quayjo Sampani Kessi.

Quo, if you remember from a couple of episodes ago where he talked about Facebook and Instagram ads.

How do you know when you're ready to scale?

Well, Quojo is one of our longtime coaches inside my accelerator coaching program.

He's an expert in Facebook and Instagram ads,

but also I've been mentoring Kwejo and teaching him pretty much everything I know about

coaching for online business owners for several years now. And part of what he does for his

ads management clients is setting up analytics

dashboards. Because if, as you know, hopefully you should know by now, if you don't know how well your

ads are doing in terms of converting leads into sales, which ads are actually performing well,

et cetera, if you don't have

that kind of insight, then you know, you're just spending money on ads and you're not really

knowing how they're actually performing. Well, if you don't know this yet, you need to know,

but Google Analytics is sunseting their universal Google Analytics, which is what we've

been using and known for a long time now in favor of Google Analytics for. As of July 1st coming

up here, 2023, universal Google Analytics is going away in favor of GA4.

And so I ask Quayjo to come on to the podcast here and share with you what you need to know about GA4, what do you need to do about it, etc. Why it's important to make this switch over and also what the differences are between GA4 and universal Google Analytics that we've

been using for several years now. So without further ado, here's Cuejo talking about

...