You don't need a lot of followers to succeed.

The algorithm that we remember years ago was like we wanted more followers because more followers meant more people would be seeing our stuff.

That's not the case anymore.

The story we tell ourselves is that it has to be perfect, it has to look good, we have to look fly, everything has to be fresh, and it's not.

A lot of times what does the best is when you just show up as yourself.

My personal brand is me. I can show up. You gotta show up until you blow up. When people like you said can connect with you on something else, but they know what you do, they'll work with you because of the connection. All on social media, I am trying to build trust with people by taking an action. You have to empower somebody to make a decision for themselves so that they look at you and say, You were the conduit who got me to where I want to go. Launched my very first course in 2015 and we did seven figures in a year off a hundred and ninety seven dollar course. DM is going to be the future of sales. Hands down that is going to be the hill that I'm going to die on and a lot of people don't want to hear it but it is just fact anyone could do this today absolutely

can you share things just that haven't changed despite AI despite algorithm changes like what hasn't

changed I'd break it down in four or five steps welcome to the department it's omar ticori and I'm so honored and excited Steps.

Welcome to the department.

It's Omar, it's Corey, and I'm so honored and excited to have someone I've wanted on this since I started it.

And you know this probably because I reached out.

You did.

But people ask, Omar, how do you get guests on the podcast?

I just plant seeds.

Just ask. And then one day something can happen. And so I'm so honored to have the Jasmine Star. Come on, let's give it up for Jasmine Star. Thank you,

I'd be lying if I didn't say I'm fan-girling. It was just cool you've created this effect, and I've seen I've been able to do this as well,

but where as a CEO, you've been able to create an audience that thanks you in public,

that sees you in such high regard, which is now it's a super popular thing to do,

build a personal brand. But how did you even know this was how you needed to show up when you

first started posting content online? Well, the truth is I didn't. And the truth was, I didn't have

anything. So when you don't have anything, you take

whatever's in front of you. And at the time, it was a phone. And at the time, it was a blog.

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