How To Build A Personal Brand | Ep. #403

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 7 September 2017

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #403, Eric and Neil discuss how to build a personal brand. Tune in to learn the difference between a corporate and personal brand. You’ll also hear how Eric and Neil built their own personal brands up to where they are now. Time Stamped Show Notes: 00:27 – Today’s topic: How To Build A Personal Brand 00:41 – Building a personal brand opens up a lot of opportunities 01:00 – Neil had met various billionaires while building his personal brand 01:25 – Neil learned that you’re not going to build your personal brand unless you’re marketing yourself daily 01:44 – There’s a difference between a corporate brand and personal brand 01:54 – Corporate brands can be sold 02:05 – Michael Jordan, which is already a personal brand, cost millions and there’s just one of him 02:23 – If Michael Jordan passes away, his personal brand will be gone too 02:31 – Corporate brands will just continue to increase their market price 02:47 – Eric started his personal brand by way of his podcast which had single digit downloads 02:59 – When you put your content online, you constantly get better and can see what is getting the attention 03:20 – Gary Vaynerchuk has all the attention now and he’s all over social media 03:36 – He has 8 people in his personal marketing team 03:48 – He’s always trying new things 03:56 – Start slow, be consistent and gradually expand 04:03 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 04:45 – Go to SingleGrain.com/giveaway for multiple entries 05:00 – That’s it for today’s episode! 3 Key Points: Consistency in marketing yourself is what builds a personal brand. While you can’t really sell your personal brand, it opens a lot of opportunities for you. Update your online channels everyday and continuously grow your online presence. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

Click on a timestamp to play from that location

0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.8	your instructors Neil Patel and Eric Sue.
0:17.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your low time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue and I'm Neil Patel and today we're going to talk about how to build a
1:00.0	personal brand and this is something that is actually important to both of us and
1:04.2	Neil's been doing it for a very very long time so Neil I mean why do you think a
1:08.6	personal brand is important and why do you do it it's funny I think it opens up a lot of doors. It can produce revenue more so personally
1:17.0	it can help you get jobs. If I had to do it again, funny enough, I would focus on a corporate
1:21.3	brand instead of a personal brand brand I think it would have made
1:23.7	me way more money it's important because it opens up a lot of doors right and it gets you
1:28.0	into meetings like in business I've met with countless billionaires literally billionaires, billionaires who are like, yeah, read your content, I want to hire you.
1:35.6	And I've gotten ridiculous offers where people are like, I'll give you three, four million, five million, six, seven million to work for me full time, right?
1:43.6	It's not my cup of tea because I hate being a 9 to 5 employee,
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.