Should You Throw Live Events? | Ep. #404

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 8 September 2017

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #404, Eric and Neil discuss whether or not you should throw live events. Live events are excellent opportunities to expand your network. Tune in to learn why Eric throws his live events and dinners monthly and the reason he does them for FREE. Time Stamped Show Notes: 00:27 – Today’s topic: Should You Throw Live Events? 00:39 – Live events can serve a broad audience and can be a lot cheaper 00:51 – Eric throws live events in LA 01:06 – Eric has a “happy hour” event once a month with his small group of marketers and entrepreneurs 01:13 – The purpose is just to get people together 01:32 – Eric has generated revenue from his live events which are free for the attendees 01:41 – Eric received a $120K deal from one of his events where he only spent around $12K to organize it 02:03 – Eric has done two live events every month for the past seven months 02:16 – Eric has learned a lot from his live events 02:26 – The invited guests are targeted 03:10 – Jayson Gaignard of Mastermind Talks will give you a template for how to throw live events and a mastermind dinner 03:26 – “When you’re inviting people, you want to make sure that everyone’s on the same level” 03:47 – You can use revenue as part of the criteria for who are invited; that’s what EO (Entrepreneurs' Organization) and YEC (Young Entrepreneur Council) do 04:02 – Eric has two sets of dinners: one for marketers and one for entrepreneurs 04:19 – The main reason Eric has live events is NOT to generate customers 04:45 – The highest ROI Eric made was from these dinners 05:00 – You can consider charging people because they tend to take it more seriously if they spend money on it 05:25 – Eric usually has maximum of 9 people during the dinners to make it really intimate and 25-30 for happy hour 05:55 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool 06:35 – Go to SingleGrain.com/giveaway for multiple entries 06:45 – That’s it for today’s episode! 3 Key Points: Target your guests for your live events—make sure people are on the same level so everyone can benefit from one another. You can offer free live events, but consider charging so people will take the event more seriously. Don’t focus on the money that you can generate from your events, focus on the value that you can get from it. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.8	your instructors Neil Patel and Eric Sue.
0:17.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream host so just go to
0:46.0	dream host or Google it find it check it out and it's a great way to improve your
0:50.8	low time.
0:51.8	Welcome to another episode of marketing school.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about if you should throw live events.
1:00.0	So this is similar to the episode where we talked about if you should be throwing
1:05.1	conferences, but the difference is that, you know, live events is a lot broader and it can actually
1:10.1	be a lot cheaper, right? Because conferences, this is this is you know we're talking big
1:13.9	logistics and you know much bigger costs but I would say live events well let's
1:19.8	back up a bit Eric actually throws live events in Los Angeles and they're good.
1:23.7	Let's break down what your event is and why you throw them.
1:27.3	Yeah, I'll ask you questions on this. Go ahead. Go for it. That was the first one.
	...

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