How To Build A Memorable Brand With Brittany Driscoll, Co-founder And CEO Of Squeeze
Powerhouse Women
Lindsey Schwartz
4.9 • 912 Ratings
🗓️ 6 October 2022
⏱️ 36 minutes
🧾️ Download transcript
Summary
I'm joined by Brittany Driscoll, co-founder and CEO of Squeeze, to discuss everything from the future of marketing, embracing the discomfort of being a beginner, and how to establish core values.
After four years of leading the marketing team for Drybar, Brittany felt called to pursue a new challenge. She teamed up with the founders of Drybar to rethink the massage experience and modernize the whole industry.
Brittany describes her process for getting really clear on her personal values and explains why it's important to constantly update them as you learn and grow. For Brittany and Squeeze, part of that has included adopting a franchising model and creating space for like-minded people to join the company and experience entrepreneurship. Brittany shares what her vision is for the impact of the brand and how she and her team are making it happen.
In this episode we talk about:
- The importance of using all five senses in your marketing strategy
- What Brittany's core values are and how they influenced the foundation of Squeeze
- Tips for improving your mindset around pivoting into a new career
- A powerful exercise to support yourself in the midst of making a big decision
- What Brittany loves about the franchising model
If you loved today's episode, please share your favorite takeaways or your own systems and processes by screenshotting this episode and tagging us on Instagram!
RESOURCES:
- Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone!
- Not part of the Girl Gang Community yet? Join HERE: Girl Gang Membership
CONNECT WITH BRITTANY
Follow Brittany: @britdrisc
Follow Squeeze: @squeeze
Learn more about Squeeze: squeezemassage.com
CONNECT WITH POWERHOUSE WOMEN
Follow Powerhouse Women: @powerhouse_women
Follow Lindsey: @llindseyschwartz
Follow Hannah: @hannahmwells
Visit the Powerhouse Women website: www.powerhousewomen.co
Join the PW Community Facebook Group: facebook.com/groups/powerhousewomencommunity
Transcript
Click on a timestamp to play from that location
| 0:00.0 | I think that it is really important that the thoughtfulness that is put behind an experience and a product probably starts with something more than whatever it is you're actually selling is where I would start. |
| 0:13.6 | Welcome to Powerhouse Women, the podcast for women who know they are ready for more. I'm Lindsay Schwartz, your host and the founder of powerhouse women, |
| 0:24.5 | and together we'll unlock the confidence and clarity you are looking for |
| 0:29.1 | to help you get out of your own way and into action around your next big idea. |
| 0:39.1 | Today I'm talking about what it takes to build a memorable brand along with how to know |
| 0:45.6 | when you're ready to transition. |
| 0:48.3 | How do you know when you're really feeling pulled to do something different? |
| 0:52.4 | And how do you make that leap? |
| 0:55.5 | Today's guest is Brittany Driscoll, who is a friend and the co-founder and CEO of Squeeze, a way better massage |
| 1:02.5 | experience. Prior to Squeeze, Brittany spent four years at Dry Bar. Yes, that Dry Bar, the original |
| 1:09.5 | blowdry bar and the world's largest blow dry franchise. |
| 1:13.4 | She was their VP of marketing and helped to grow the company from $30 million to more than |
| 1:19.0 | $100 million in revenue. So she knows a thing or two about scaling companies, about branding, |
| 1:25.9 | and about how to really reinvent an industry. So today's |
| 1:30.5 | episode is so much fun. We covered everything from how she knew she was ready to pivot and take |
| 1:36.0 | on a new challenge. Why having personal values, not just for your business, but for your personal |
| 1:41.7 | life, is so, so important and how to take a |
| 1:45.7 | customer experience and really re-engineer it to be something memorable. I know you're going to |
| 1:50.8 | take so much away from my conversation with Brittany. So here it is. Well, welcome back to the show. I am so excited to catch up with a friend and get to share some really |
| 2:05.7 | valuable knowledge with all of you today. And I'm just so thrilled to be joined by Brittany Driscoll. |
| 2:11.6 | So thanks so much for being here. Thank you for having me, Lindsay. I'm so excited to chat. |
| 2:17.1 | I know. I feel like this is a long time coming. We knew at some point we would do it. And it's very exciting timing for reasons that we'll get to share as we dive into the episode. But for anyone who doesn't know your journey over the last five, six years, I would really love for you to share a little bit about |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Lindsey Schwartz, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Lindsey Schwartz and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.