How to build a loyal community, with OG influencer Lauryn Evarts Bosstick

Girlboss Radio

Entrepreneurship, Business, Careers

4.4 • 1.9K Ratings

🗓️ 30 October 2019

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

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Summary

Lauryn Evarts Bosstick is the founder of one of the most popular blogs around, The Skinny Confidential. Over the last decade, she's parlayed her following and content into a bonafide business with a book, podcast, and products galore—bridging the gap from influencer to entrepreneur. On this episode of Girlboss Radio, Sophia and Lauryn discuss the peaks and pitfalls of entrepreneurship, how to create content that resonates, and what it's like to work alongside your husband.

Transcript

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0:00.0	Hi, I'm Sophia Amruzzo, founder and CEO of Girl Boss, and this is Girl Boss radio,
0:12.3	the show for and about ambitious women exploring the
0:15.3	wins, losses, and insights learned on the winding road to success. I can't wait to get to today's conversation with the one and only Lauren Evers Bostick and I say that because I had so much fun chatting with her on her
0:35.2	podcast called the Skinny Confidential him and her. We talked about my early days
0:39.9	at Nasty Gal why I'm grateful for having gone through the hard times that I did because hey it got me here so
0:46.3	be sure to check out our episode on the skinny confidential him and her it comes out this week
0:50.8	but in case you don't know Lauren's story yet, here's what you need to know.
0:54.8	Lauren is the founder of one of the most popular blogs around The Skinny Confidential. She's also
0:59.6	the author of the Skinny Confidential Lifestyle Guide, a monthly subscription service that includes new workouts and meal plans.
1:08.0	Over the last decade, Lauren has created a massive brand that's garnered millions of followers.
1:13.3	She's a content creator who understands the power of building a loyal community and treating her
1:18.0	followers with respect, especially when it comes to deciding what brand partners to work with.
1:23.0	Here's how she described it during our chat.
1:25.0	I definitely think as an influencer in this day and age you have to be able to build your own
1:29.9	brand.
1:30.9	And right now where I'm at it's like I've done the partnerships and it's great, but I'm not going to just continue to focus on building everyone else's brand.
1:38.0	And you know, I think that some people get caught up in saying yes to everything and all of a sudden you look at their feet and it's like ad ad ad ad ad ad ad.
1:48.0	And you're pushing away the audience that you worked so hard to get.
1:53.4	So I think you have to be very careful and strategic
1:55.7	when it comes to chat with Lauren. We talk about how she stays so motivated, how she
2:09.3	organizes her day, and why she's a fan of scraping your tongue.
2:20.0	Lauren, hi, thank you for coming on Girl Bus radio today.
	...

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