How To Build A Disruptive Brand: Mimi Evarts On Creative Strategy, Brand Evolution, & Crafting A Timeless Aesthetic

The Skinny Confidential Him & Her Podcast

Dear Media

Education, Business

4.5 • 14.5K Ratings

🗓️ 24 July 2025

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

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Summary

#869: Join Lauryn Bosstick as she sits down with Mimi Evarts – Director of Branding at The Skinny Confidential & the behind-the-scenes force who’s been part of every chapter. From the early blog days to launching the product line, podcast, & everything in between – Mimi has played a major role in building the brand. In this episode, Lauryn & Mimi unpack the evolution of TSC, share how to balance trends with timeless design, open up about crafting a strategic aesthetic, the reality of building a brand, how to run a photoshoot like a pro, & why adaptability is key in business. Plus, they get real about what it’s really like working together as sisters!

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For Detailed Show Notes visit TSCPODCAST.COM

To connect with Mimi Evarts click HERE

To connect with Lauryn Bosstick click HERE

To connect with The Skinny Confidential click HERE

Read More on The Skinny Confidential HERE

Shop The Skinny Confidential at https://shopskinnyconfidential.com and use code HIMANDHER15 to get 15% off sitewide for a limited time. Excludes bundles and subscriptions.

Head to our ShopMy page HERE and LTK page HERE to find all of the products mentioned in each episode.

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This episode is sponsored by The Skinny Confidential

Your daily routine done better – with The Skinny Confidential Caffeinated Sunscreen. Subscribe today at https://shopskinnyconfidential.com/products/sunscreen and get it delivered right to your door – because great skin doesn’t take days off!

This episode is sponsored by Bobbie

Bobbie is offering an additional 10% off on your purchase with the code TSC. Visit http://hibobbie.com to find the Bobbie formula that fits your journey.

This episode is sponsored by Nutrafol

For a limited time, Nutrafol is offering our listeners $10 off your first month’s subscription and free shipping when you go to http://Nutrafol.com and enter the promo code SKINNYHAIR.

This episode is sponsored by Fatty15

Fatty15 is on a mission to replenish your C15 levels and restore your long-term health. You can get an additional 15% off their 90-day subscription Starter Kit by going to http://fatty15.com/SKINNY and using code SKINNY at checkout.

This episode is sponsored by Cotton

Learn more at http://TheFabricOfOurLives.com.

This episode is sponsored by The Miami Convention + Visitors Bureau

Visit http://FindYourMiami.com.

This episode is sponsored by Astral

House Marg Summer is here. Time to stock up! Go to http://astraltequila.com to find Astral near you - and don’t forget the limes! Please Enjoy Responsibly. ASTRAL Tequila. 40% Alcohol per Volume. Diageo, New York, NY.

Produced by Dear Media

Transcript

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0:00.0	The following podcast is a Dear Media production.
0:04.4	She's a lifestyle blogger extraordinaire.
0:07.5	Fantastic.
0:08.5	And he's a serial entrepreneur.
0:10.8	A very smart cookie.
0:12.2	And now Lauren Everts and Michael Bostic are bringing you along for the ride.
0:16.3	Get ready for some major realness.
0:17.9	Welcome to the skinny confidential, him and her.
0:24.6	I decided to have my sister, Mimi Everett's, on the podcast, who is also the director of
0:32.6	branding at the Skinny Confidential.
0:34.3	And we just thought we were to have a little conversation about the evolution of
0:37.8	the brand, how the aesthetic has evolved, advice to people who are trying to scale a brand,
0:44.4	all things branding, because we've really been through it all. Yeah, I started working with you
0:49.7	when I was going to high school across the street from where you lived, and we were both working at the
0:54.7	same restaurant, and I didn't have a car. And so I'd go over to your house after school so you could
0:59.1	drive me to work. But then you had just started your blog, or your blog was like in the early
1:04.4	stages, and you'd be shooting food content, and you're like, here, like, clean up the food content,
1:09.6	and I'll pay you 20 bucks.
1:11.0	Or like, help me stage this popcorn.
1:14.6	Stuff some bookmarks.
1:16.6	And then I started growing your Pinterest and it really started working and then slowly you gave me more things to do.
1:23.5	I don't remember that part.
	...

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