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Marketing School - Digital Marketing and Online Marketing Tips

How to Build a Defensible Moat Around Your Income | Ep. #1544

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 28 October 2020

⏱️ 7 minutes

🧾️ Download transcript

Summary

In episode #1544, we discuss the value of building a defensible moat around your income. People like Warren Buffett and Charlie Munger like to invest in businesses with a moat for a good reason – they don’t fall as easily when things go awry. Tune in to hear examples of the kind of moats you can build around your income and business to shield yourself from uncertainty.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Build A Defensible Moat Around Your Income.  [00:35] What we talk about when we refer to businesses that have a moat.  [00:58] Examples of what a moat in your business can be. [01:19] Over the years, moats have become harder to build but brands still seem to work.  [01:41] Brands take a long time to build and you have to offer a quality product.  [02:21] Get people to interact with your brand seven times by going omnichannel. [03:00] The importance of diversifying your income to protect yourself and how to do it.  [04:00] Survey and ask your audience what they need and expand by offering the solution.  [04:21] Building multiple income streams and making it defensible takes time – so be patient.  [04:56] A list of things you can do to create defensible moats.  [05:37] That’s it for today! [05:39] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Warren Buffett  Charlie Munger  Coca-Cola See’s Candies Ubersuggest Crazy Egg    Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.

0:11.5

Let's start leveling up your marketing knowledge with your

0:14.3

instructors Neil Patel and Eric Sue.

0:17.0

All right guys before we start we got a special message from our sponsor.

0:24.0

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0:25.9

you got to look at your paid speed time.

0:28.5

The faster your website loads, the better off you are.

0:31.3

With Google's core vital update,

0:33.0

that makes it super, super important

0:34.8

to optimize your site for low time.

0:37.6

And one easy way to do it is use the host

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that Eric and I use, Dreamhost.

0:42.0

So just go to Dream Host or Google it.

0:44.8

Find it, check it out, and it's a great way

0:47.0

to improve your low time.

0:49.2

Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel. And today we are

0:56.8

going to talk about how to build a defensible moat around your income. So let's define what defensible Moat means first and then I'll kick it over to you, Neil.

1:05.6

So Warren Buffett, Charlie Munger, Berkshire Hathaway founders, they always talk about loving

1:11.6

to invest in a business that has a moat. So for example

1:14.5

when they invest in Coca-Cola back in the day one of their most defensible motes is

1:18.8

their brand. Same thing with seized candies because even if inflation is going

1:22.3

out I mean they can continually

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