How to Build a Brand that Lasts a Lifetime with Lauren Denny

The CEO Teacher Podcast

Kayse Morris

Business, Marketing

5.0 • 734 Ratings

🗓️ 20 April 2022

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

How to build a brand online, offline, or even…on the farm

Even though my guest today, Lauren Denny, started her first business not that long ago, in her short time operating MULTIPLE businesses – I believe – she has stumbled on how to build a brand that will last a lifetime. I wanted Lauren on the show today because I thought she'd bring a unique perspective as to what a teacher has done to build a brand that others can see themselves in. And, guys, she does NOT disappoint! I'm gonna go out on a limb here and say that this is my favorite interview to date. As you'll hear, Lauren shares not only how to build a brand on social media and what building a brand on instagram looks like, she also shares about her journey from life in the classroom, to wanting something more, to finding happiness that she never knew existed with her businesses. Friends, I hope you enjoy this delightful interview half as much as I did on how to build a brand online. And I hope it inspires you to jump feet first into building a brand of your own.

From building a business to building a brand with recognition

Here's a little more: Lauren Denny is a former teacher turned first generation farmer who started a sign company, Simply Stained Shop, and an event ranch, Simply Country Ranch. Additionally, Lauren's know-how on how to build a brand online evolved from Teachers Pay Teachers author, wood sign builder, children's book author, farmer, and event planner. According to Lauren, the answer to how to build a brand on social media is as simple as reaching an audience where they are. In other words, it's just like teaching! Today, Lauren lives in Oklahoma with her husband, two bonus kiddos, and her two hundred plus animals. Ready to plant the seeds to building your brand? Then let's get our hands dirty and dig into this episode…

In this episode, you will learn:

How Lauren's journey to building a brand started with Teachers Pay Teachers
How to build brand recognition
How to build a brand on social media (even with physical products)
Why taking a leap and learning along the way can catalyze building a brand
What teaching, livestock, Peloton, and Crossfit have to do with brand building

LINKS MENTIONED IN THIS EPISODE ABOUT HOW TO BUILD A BRAND:

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Transcript

Click on a timestamp to play from that location

0:00.0	Hey CEO teachers, welcome back to this week's show. I am interviewing Lauren Denny. This interview
0:06.9	has been a long time in the making, although we didn't even realize it all those years ago.
0:11.2	Lauren started her business not even that long ago and has created a brand that I believe
0:16.8	will last a lifetime. The reason why I wanted her on the show was because I thought she would
0:22.0	bring a very unique perspective as to what a teacher has done to create a brand that others
0:28.7	can see themselves in. And guys, this did not disappoint. I am saying this is my favorite
0:34.3	interview to date because Lauren shares about what life looked like when
0:38.8	she was in the classroom, how she wanted to do something to kind of set her spark on fire
0:44.0	again, and how she found happiness that she never knew existed with her business,
0:48.8	Simply Stained Shop, that is now transformed into the brand Simply Stain Ranch.
0:54.7	She is a first generation farmer and they own their own ranch.
0:59.5	And guys, you're going to absolutely love what she's done with her teaching skills
1:04.9	and how she's turn it into what I believe is going to be something that last forever.
1:11.3	Lauren, I'm so proud of you.
1:13.0	Friends, I hope you enjoy this interview, and I hope that you and yours are enjoying spring
1:17.5	as much as ever.
1:18.9	And I can't wait to listen to your feedback on today's show.
1:22.3	Hey, friend, I'm Casey Morris, former full-time English teacher turned online business CEO, dedicated to helping
1:29.5	teachers like you, unlock more freedom simply by using skills you already have.
1:35.2	I started selling my teaching resources online just to pay my Netflix bill.
1:39.7	I had no time, no past experience, no impressive tech skills. Heck, I didn't even have a credit
1:45.5	card that wasn't maxed out. Fast forward to a few years later and hello, seven-figure business
	...

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