Welcome to the Growth Stacking Podcast. This is Dan Martell.

How do you build a hundred million dollar company in three years? I have had dozens of friends do it, some of them billion dollar companies. And when I think of the conversations I've had with each one of them,

about the early days, what challenges did they overcome to get to a place that create repeatability

and scale to become attractive enough to somebody to buy them for 100 million?

This is what I extracted.

And through that process, discovered some unexpected strategies that I want to share with you

guys today. The first thing is that you want to share with you guys today.

The first thing is that you have to solve

a huge problem in a unique way.

Most people build businesses and it's just

an incremental improvement.

So they have an agency, they do it faster.

They have a software tool, they have one extra feature.

But the companies that exited for 100 million, they all had

this in common. They solved a problem that a lot of people had in a very unique and creative way

that had never been done before that the market pulled the product into. And that's why it's called

product market fit. You need to make sure that the product is so good that you get word of mouth virality.

What's called V-Wam, viral word of mouth marketing to get people to be aware of your solution

to grow really quick. Number two is they had a growth engine. When you look at a product that grew

really quick, they had a lot of people purchasing. What they had is a positive cash conversion cycle,

meaning that they were able to not require

a lot of capital initially to grow the business.

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