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The Speaker Lab Podcast

How to Book Speaking Gigs When You Work With Event Planners with Lindsey Castleman

The Speaker Lab Podcast

The Speaker Lab

Education, Authors, Coaching, Business, Entrepreneurship, Public Speaking, Smallbusiness, Side Gig, Marketing, Public Speakers, How To, Speaking

4.8575 Ratings

🗓️ 14 November 2017

⏱️ 37 minutes

🧾️ Download transcript

Summary

Learn how to book more speaking gigs when you're able to connect, follow-up, and build authentic relationships with event planners. It's one of the most important things you can do for your career and will help you make the transition from hobby speaker with intermittent gigs to a professional speaker with a full schedule of paid speaking engagements.

Today on The Speaker Lab Podcast, Lindsey Castleman is here to share her experience planning big events for everyone from Lifeway to Dave Ramsey. She demystifies the event planner's decision process when she explains what she is looking for from a speaker's online presence and why you need a clear topic with specific outcomes.

Get ready to dial it in and be fully present for today's awesome conversation on episode 159 of The Speaker Lab. 

THE FINER DETAILS OF THIS SHOW:  

  • Why both inspiration and application are equally important to the audience.
  • Why Lindsey took a chance on a speaker who had never been on stage before?
  • Is it easier to choose someone who speaks on a specific niche versus a generalist?
  • What does she look for on a highlight reel?
  • Are followers and fans on social media important to her evaluation process?
  • How best to get on an event planner's radar - without being annoying.
  • What are servant leaders and why does she prefer to work with them?
  • Is it better to be okay on stage and easy to work with, or amazing on stage and difficult offstage?
  • And so much more!

 

EPISODE RESOURCES

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Transcript

Click on a timestamp to play from that location

0:00.0

Hey, friend, are you looking for ways to book more paid speaking gigs?

0:03.7

Well, of course you are.

0:04.4

Maybe you're just starting out as a speaker. You're trying to figure out what to prioritize in order to get booked and paid as quickly as possible. Listen, if that's you, I want you to join us for a free live training where you're going to learn how to create the number one marketing asset that you need to consistently book more paid gigs. This is a tool that one speaker on our team used to book over $36,000 in paid gigs before he even had a website.

0:27.2

This training is free.

0:28.1

It's live and we offered a few times a week so you can find a time that works best for you.

0:32.5

All you got to do is head over to thespeakerlab.com slash get booked.

0:36.3

That's all one word.

0:37.2

Thespeakelab.com slash get booked. That's all one word, the speakerlap.com slash get booked

0:39.3

and register right now. We look forward to seeing you on the live training.

0:50.4

Hey, what's up? My friend, Graham Baldwin here. Welcome back to the Speaker Lab podcast. We are glad you are here today.

0:55.8

Hope you're doing well.

0:56.8

Hope life is treating you good.

1:13.8

And as we start to wrap up 2017, I hope you've had a great year and making big plans for 2018. Hey, today we've got another great episode for you. Before we get to that, let me remind you if you haven't already, we would love for you to stop by and check out my speaker fee.com.

1:16.3

Now you're like, Grant, what is my speaker fee?com? I'm glad you ask. It is basically a free calculator that helps you figure out how much you should charge as a speaker.

1:23.0

This is a question we get all the time. And so one of the things we try to do is to take all the

1:27.3

different variables and factors and things that you have to consider as a speaker when figuring up how much you should charge. And we tried to put that into a calculator. So literally you just go through, you answer a couple questions about a specific event that you may be speaking at. And it'll spit back a number at you as what you might be able to charge. And it's just a ballpark. It's a gauge

1:45.0

and a guide. So don't take it as a, as like, this is the actual number I have to charge for everything. No, just use it as a guide and as a gauge for figuring out how much you should charge as a speaker. But definitely check it out. It's a totally free calculator over at my speakerfee.com. Now let's get to today's guest.

2:01.0

Today we are talking with my friend Lindsey Castleman.

2:03.2

Now, Lindsay is an event planner.

2:04.4

She's worked with... calculator over at my speaker fee.com. Now let's get to today's guest. Today we are talking with

2:01.7

my friend Lindsay Castleman. Now, Lindsay is an event planner. She's worked with a lot of different

2:05.8

big events and a lot of different speakers. So she's got a lot of experience of what she is

...

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