How to Avoid Common Mistakes When Selling Yourself with Phil Jones
The Speaker Lab Podcast
The Speaker Lab
4.8 • 575 Ratings
🗓️ 7 November 2017
⏱️ 38 minutes
🧾️ Download transcript
Summary
Do you know how to avoid common mistakes when selling yourself - the kind most speakers make even if they are seasoned pros? Today's guest does, and he tells all on episode 158 of The Speaker Lab.
Phil Jones is now a keynote speaker and seminar leader who has delivered over 2,000 paid presentations in 56 countries on 5 continents. He also has 18 revenue streams in his speaking business. He does about 90 in-person events, 25 are traditional keynote engagements while the others are split up among his seminars and independent work with sales teams.
On this show he shares his journey of building those 18 revenue streams, transitioning from a workshop leader to a keynote speaker, along with the most common mistakes speakers make when selling themselves to potential clients. We wrap up with a three-stage formula to get just about anyone to do just about anything! Tune in to hear that plus a few role-playing conversations on episode 158 of The Speaker Lab!
THE FINER DETAILS OF THIS SHOW:
- What do you need to build a sustainable business, according to Phil?
- What can cupcakes teach you about how to build your business?
- Why can't you build more than one thing at a time?
- What is the stupidest question any speaker can ask?
- The two questions you must answer to have success in any industry.
- Why should you be the one to call potential clients?
- Will you be limiting yourself if you narrow your audience?
- How to create a reason big enough for your client to agree to your fees.
- And so much more!
EPISODE RESOURCES
- Phil Jones' website
- Phil Jones on Twitter
- Exactly What to Say, by Phil Jones
- Get Free Speaker Resources
- Book a Call with The Speaker Lab
- Calculate Your Speaking Fee
- Join The Speaker Lab Community on Facebook
- Subscribe on Apple Podcasts
- Subscribe on Spotify
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Transcript
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| 0:00.0 | Hey, Fran, Graham Baldwin here. |
| 0:01.4 | Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website? |
| 0:10.2 | Well, that tool exists. |
| 0:11.4 | And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence. |
| 0:19.6 | Even better, we're going to teach you exactly how |
| 0:22.1 | to create that tool for your speaking business in under an hour. For a limited time, we're going to |
| 0:26.9 | be offering a free live training on how to build and use this marketing asset to start booking |
| 0:31.9 | paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing. |
| 0:38.5 | That's what you got to do is go to the speakakerlab.com slash marketing. That's all you got to do is go to the speakerlab.com slash marketing and we'll see you there. What is up, my friends. Welcome |
| 0:49.5 | back to the speaker lab podcast. Grant Baldwin here. Really do appreciate you hanging out with us. |
| 0:53.8 | We got a great |
| 0:54.6 | guest for you today. I mean, they're all great. It's like picking a favorite child, but today's |
| 0:58.9 | guest, I think you're really going to get a lot out of a lot of practical, tactical, |
| 1:02.4 | stuff that we're going to be talking through here today. So today we were talking with my buddy, |
| 1:06.5 | Phil Jones, from Phil M, as in Mary Jones. I don't know if that's his middle name. Phil M.Jones.com. |
| 1:14.5 | Phil actually also has a new book out, exactly what to say, which is a great book, a very simple |
| 1:19.8 | read. We'll touch on in a little bit here. But in our conversation with Phil, we're going to |
| 1:23.6 | talk through his journey into speaking and transitioning from doing his own workshops to becoming a paid keynote speaker. So maybe for you, you're doing some speaking right now. |
| 1:31.7 | Maybe you're hosting some of your own events. You're wanting to become, position yourself |
| 1:34.7 | more as a paid speaker for other people's events. So we talked through how he made that transition. |
| 1:40.1 | We talked through how he's built a foundational revenue model in his business that's really allowed |
| 1:44.1 | him to build other streams of revenue. He gives a great analogy there. It's going to make you hungry. I'll just tease you with that. We also talk through common mistakes that the speakers make when selling themselves to potential clients. We talk about how to deal with pricing yourself and talking value with potential clients. So a lot of good pieces of information. We roll play a couple |
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