Today, I probably have a guest who has the most unusual background and certainly the most

unusual as what people would presume would never work in sales.

Today's guest was a former pastor.

Now when you think of salespeople, too often and unfortunately people think of kind of

the opposite of a pastor, but there's a lot in common, there's a lot of similarities

and there's a lot of transferable skills and we're going to get into it.

And I think the key thing you're going to get out of this or one of the key things is

that the perception of salespeople is almost the opposite of what great B2B salespeople

are and become because people naturally think sales is like selfish, fast talking, manipulative,

but that doesn't work in business to business.

It may work in business consumer.

I don't even think it works there anymore though, but it's more forgivable there because

you only have to deal with that person for a transaction, looking for a car or a TV,

you want more help than they're given, but you did your own research and it's not that

complex.

But in business to business, it's just the opposite.

You need and want to interact with that person over a long period of time, months, several

months, maybe even more than a year in some cases.

So the character of a great salesperson has to be super high, has to be ethical because

the presumption of what a salesperson is before they meet us is not very high.

We have to really get people to understand the level of integrity that it takes to be

a successful enterprise salesperson.

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