Hey, gang, welcome back to the Mike Dillard podcast where we help entrepreneurs like you get the knowledge and skills that you need to bring your dreams to life.

Well, gang, if you want to know the biggest secret to building a wildly successful business, you are about to get it here today in our interview with Brad

Lee. Now, there is one thing that Facebook, Google, YouTube, Instagram, Salesforce, Mailchimp,

and countless other billion-dollar companies all have in common, and it's what gives them

so much leverage compared to all of the other businesses out there in the world.

Now, the good news is that you can build your business using their same strategy when you

ask yourself one single question that Brad and I are going to be discussing with you here today.

Now, if you aren't familiar with Brad, he is the founder of Lightspeed VT. And Lightspeed is an innovative

e-learning platform that is used by leaders like Damon John, Grant Cardone, Top Chef, the World Series

of Poker, and even the UFC. Now, what makes Lightspeed VT different is that their focus is

on the use of gamification and tracking to incentivize the consumption and

retention of your content by your customers. At the end of the day, if you're selling education

and if you really want to make an impact on your customers and if you want to build a business

with, gosh, a long tail and a long customer value, they have to consume and retain

your content. They have to actually get a benefit from it. Well, Lightspeed has the technology

that enables you to do exactly that. Now, Brad's core skill set also happens to be in sales.

He provides some of the best sales training on the internet today, which is what we

had originally planned to really focus on during this interview. But as you'll hear, the conversation

quickly turned to the trials and tribulations and challenges that he's gone through in order to

build light speed into the successful business that it has become today. Now, before we dive into

the interview, I want to make

sure that you guys know that something very, very important is going on this week, and it ends

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