How to Become the Authority in Your Space w/ Matthew Byrd | Ep 436
The Futur with Chris Do
The Futur
4.9 • 998 Ratings
🗓️ 3 June 2026
⏱️ 31 minutes
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| 0:00.0 | My guest for today's episode, his name is Matthew Bird. It's somebody I've met and known for, |
| 0:04.6 | I guess, two years now. We've gone fishing together, so we know a lot about each other. He had this |
| 0:08.9 | idea about how you can build authority without having a large social media following. So hopefully |
| 0:14.5 | this is going to be really intriguing for all of you, so stick around. My name is Matthew Bird, |
| 0:19.8 | and you're listening to The Future. |
| 0:24.1 | Matthew, for people who don't know who are, please introduce yourself. Tell us a little bit |
| 0:27.6 | of your story. So I actually got started in this really interesting but maybe seen as a boring |
| 0:33.7 | niche around land surveying. And I found this path where I got into these new technologies |
| 0:40.7 | and I started while early in my career I also started on LinkedIn and I started creating content |
| 0:47.5 | and I found this path over a short period of time by creating content and being online and being really active |
| 0:56.1 | with networking, I grew from the bottom level position in the survey industry to being able |
| 1:03.5 | to start my own business, scale and exit a company, and now on to building a global community |
| 1:09.9 | around these technologies. |
| 1:11.8 | And when I step back and look at like, what is it that took me from an entry-level position to kind of this position of authority in my niche, I really attribute a lot of it to being online and creating content and educating people. |
| 1:26.5 | And the thing I also found in my community is there's so many experts that nobody knows. |
| 1:34.6 | And so my hope with talking about authority is like if there's people out there who have an |
| 1:39.1 | expertise, how can they position themselves to become a person of authority within their space? |
| 1:45.5 | What are the five biggest lessons that you've learned that we can pass on to people? |
| 1:51.1 | I think one thing I've noticed a lot is there's a difference between building influence, |
| 1:57.2 | being an expert, or actually building authority in the space. So there's a lot of people who, |
| 2:03.8 | they don't even know exactly what they want to be known for or what their expertise is, |
| 2:07.6 | but they're really worried nowadays with being online of like, how do I just get the most views |
... |
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