Hello, my friends, and welcome to another exciting episode of Negotiate Anything.

This show is produced by the American Negotiation Institute, and with over 5 million downloads

and listeners in over 180 countries, listeners just like you have made this the number one

negotiation podcast in the world.

Hi, my name is Kwame Christian and I am the founder and

CEO of the American Negotiation Institute. Here at A&I, we believe that the best things in life

are on the other side of difficult conversations and we are passionate about providing you with

the best content that will help you to make your difficult conversations easier,

both at work and at home.

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and in person, all around the world.

Our focus is in three main areas.

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Check the link in the description below to learn more about how we could work with you and your team.

And now, without further ado, let's jump into the interview.

Brian, thanks for joining us today.

Hey, Kwami, it's my pleasure to be back. It is our pleasure to have you, my friend. What is this, fourth time? Something like that is crazy. I think it is. That's wild. That is wild. So for our new listeners, can you tell us about yourself and what you do? Sure. My background was 30 plus years in the insurance industry,

came across the work of Dr. Robert Chaldeini, the most cited living social psychologist on the

planet when it comes to ethical influence, became so intrigued by his work that ultimately

I became certified on his behalf to teach his methodology, and then about three and a half

...