How to Become a MASTER Closer with Cole Gordon: An EOFire Classic from 2022
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 24 May 2026
⏱️ 25 minutes
🧾️ Download transcript
Summary
From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.
Cole Gordon, founder of Closers.io, is an 8-figure sales trainer who scaled his own team to 2.5 Million dollars per month in 2 years and now helps others achieve similar results.
Top 3 Value Bombs
1. The seven reasons a prospect will buy are pain, doubt, cost, desire, money, support, and trust.
2. Pain is the first thing to identify on a sales call, and the conversation focuses on solving it.
3. High-ticket closing is lucrative because it solves problems where the money exchanges hands.
Unlock the Power of Top 1% Sales Talent - Closers IO
Sponsor
HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com.
50 - Join JLD on his free '50 days to something' video series on YouTube and create something special in 50 days.
Transcript
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| 0:00.0 | Who's Reddit to rock today, Fire Nation. JLD here and welcome to Entrepreneurs on Fire, |
| 0:08.1 | brought to you by High Level, the all-on-one sales and marketing platform on today's classic episode. |
| 0:13.3 | We'll be breaking down how to become a master closer. |
| 0:17.0 | And to drop these via Bons are brought to Cole Gordon into Eofire Studios. |
| 0:20.4 | Cole is the founder of closers.io, an eight-figure sales trainer who scaled his own team to |
| 0:25.4 | $2.5 million a month in two years and now helps others achieve similar results. |
| 0:30.1 | And today we talk about the seven reasons a prospect will buy. |
| 0:32.8 | It's pain, it's doubt, costs, desire, money support, and trust, and how high-ticket |
| 0:36.9 | closing is lucrative |
| 0:38.1 | because it solves problems where money exchanges hands and oh so much more and a big thing |
| 0:42.9 | for sponsoring today's episode goes to cole and our sponsors stop duct taping your business together |
| 0:49.3 | high level runs your website your funnels email automation scheduling payments and memberships |
| 0:53.7 | all in one place and when you sign up at high level fire.com, you get a 30-day free trial, plus |
| 0:59.4 | my exclusive bonus stack that includes weekly office hours with me and much more. |
| 1:03.9 | Visit high-level fire.com. High-level fire.com. Fire Nation, are you ready to build something special in the next 50 days? |
| 1:14.2 | Check out my free YouTube series, 50 days to something. |
| 1:18.1 | Short and strategic step-by-step videos by me, JLD. |
| 1:21.7 | On day 50, you'll have a valuable asset. |
| 1:24.4 | And the best part is it's completely free. |
| 1:27.1 | Visit eofire.com slash YouTube and start |
| 1:30.7 | day one today. Cole, say what's up to Fire Nation and share something that you believe about |
| 1:38.6 | becoming successful that most people disagree with. What is going on? Well, I would say one of the things that I think you should do to become successful that most people disagree with. What is going on? Well, I would say one of the things that I think you should do to become successful that |
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