How to Be Consistent When Building Your Brand with Elsa Majimbo

Girlboss Radio

Entrepreneurship, Business, Careers

4.4 • 1.9K Ratings

🗓️ 1 June 2021

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

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Summary

19-year-old Internet sensation Elsa Majimbo (@majimb.o) chats with Puno about how she launched her career as a creator and gained over 2 million followers during quarantine. In this episode, get a behind-the-scenes look at running a viral Instagram account and working on brand campaigns with the likes of Valentino, Fenty, and Mac Cosmetics. Thank you to our sponsors: Try FreshBooks free for 30 days, no credit card required! Go to https://freshbooks.com/girlboss and enter GIRLBOSS in the “how did you hear about us” section, and get more time back to build the business you love. Plan your Instagram content & get your first month of Planoly free with code “girlboss” (all lowercase): https://plano.ly/3xEHMZM Squarespace Create a beautiful, on-brand website for your business with Squarespace! Head to squarespace.com/girlboss for a free trial, and when you’re ready to launch, use the offer code GIRLBOSS to save 10% off your first purchase of a website or domain!

Transcript

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0:00.0	Hello, this is Puno, founder of I Love Creatives, and this is Girl Boss Radio.
0:14.4	Elsa Magimbo.
0:17.8	If you were on Instagram in 2020, you might have come across one of her videos.
0:22.7	After lockdown, we are going to go out.
0:25.3	After lockdown, we are going to have so much fun.
0:28.2	We, we, we, you keep on talking about Elsa blew up during the pandemic.
0:34.6	She says all the things that you're thinking in your head, but you're never going to
0:39.4	say it.
0:40.4	And then she says it.
0:41.5	I'm around the corner.
0:42.5	I'll be there in five minutes.
0:43.5	I'm on my way.
0:44.5	Lies!
0:45.5	All lies!
0:47.5	Oh, you know.
0:48.5	That's why I think everybody loves her, but who was Elsa before the pandemic?
0:53.1	So before she was posting photos, they were cute.
0:57.3	And then there's this one point where she just started doing these raw off-the-cuff
1:02.8	short videos of her riffing.
1:04.6	And I was getting a full load.
1:06.0	People were like, oh my goodness, we're tired.
1:08.4	Well, I was like, I do not care.
	...

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