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Disruptors

How to be a Social media Influencer (15 Advanced Tactics) [Business, mindset, entrepreneur, disruptors]

Disruptors

Rob Moore

Careers, How To, Business, Self-improvement, Society & Culture, Marketing, Investing, Education, Entrepreneurship

4.81.4K Ratings

🗓️ 9 August 2020

⏱️ 60 minutes

🧾️ Download transcript

Summary

It is no secret that social media has taken over the world and has changed the way we consume media, it has even opened up a whole new job market which allows people to use social media as a full-time career. Join Rob today as he describes how you can become a social media influencer by using these 15 tactics. Discover how to attract big guests to interview on your podcast or YouTube channel, the importance of posting engaging content more regularly and how to repurpose your existing content.    KEY TAKEAWAYS It has been proven that if you go through struggles, people will want to support you. The harder something is for you to achieve, the more people will support and encourage you. Social media challenges have become increasingly popular among consumers. The more challenging something is the more people will view it as a worthy item to view.   There are a few techniques you can try in order to attract big guests for your YouTube channel or your podcast. Things such as using Instagram DM’s on a Sunday evening has proven to be effective. Voice memos are sometimes effective as this offers a pattern interrupt in comparison to a text message. Finally, getting connected via others in the industry works well by using your network.   If you want to be a real social media influencer, then you have got to up your game on your content. Take your content from one a week to three a week and eventually up to one a day per platform. Upping the volume of your content really helps to grow your audience and engagement. Learn how different social media platforms use different algorithms, which will dictate how much reach you can get when you start to increase your social media presence.   Interviews are a great way to boost your social media influence as it allows you to be next to really successful people. The great thing about doing one interview is that you can leverage the content and use it on a variety of different platforms meaning you are able to create a much bigger perception of your reach and influence. The great thing about interviews is that it is not just about the good content you receive from the guest but it allows you to reach their audience as well.   Anything that you believe that is different, surprising and against the masses will become a popular social media post. Content detailing your contrarian views on why you think something is wrong or how you believe you can disprove something will allow you to gain a larger reach for your post as it makes consumers stop and think and open up for discussion.   Repurpose long-form content. You may create one piece of content, and be able to find six or seven uses for it by utilising all of your various social media platforms. The longer-form content you have, the more repurposable it will become as you can cut and edit the original content to create a number of different pieces which again, you can utilise throughout various social media channels. Repurposing content will make it seem as though you are on social media all day long when in reality you are likely to be active for just 90 minutes.   BEST MOMENTS   “Ultimately to be an influencer, you have to be watchable.”   “Don’t be scared to shoot for the big fish.”   “People will share things that make them look good. This is really important.”   “The more time I spend on social media the more it seems to benefit me, my brand, my reach and my exposure.”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Transcript

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0:00.0

Welcome to the disruptive entrepreneur podcast.

0:05.0

What does the word disruptive mean to you?

0:07.0

It means going beyond the ordinary, going beyond the status quo.

0:10.0

Not thinking in the conventional way, not just sort of following the herd

0:13.8

disruptive means taking things up you know

0:16.2

Disruptive entrepreneur is somebody who sees the problem and embraces the problem with a new way

0:21.8

Shake up an awakening.

0:23.0

Quality will take care of itself

0:25.0

and you'll go for being disruptive but also profitable.

0:28.0

When you use your reservoir of talent,

0:30.0

when you love what you do, then you disrupt.

0:32.0

Mix it up, change it up and dominate and now your

0:35.0

host eight times best-selling author and double world record holder

0:39.5

Rob Moore. Hi it's Rob Moore here and in this video training this is a deep dive live masterclass on becoming

0:48.2

a social media influencer.

0:50.5

It's the more advanced strategies and tactics for you to become the go-to commentator in your space,

0:57.0

you know, a bona fide social media influencer which you can, you know know create a vast brand or you could

1:04.1

monetize with endorsements and sponsorships etc. If you're looking for a vast

1:09.2

scale and reach you kind of want to dominate your niche in your industry then this

1:15.0

video training is for you. Now this is part of our social media influencer

1:20.9

online training course so you're in for a bit of a treat. It's not just an introductory

1:26.3

video. Now I've got 14 different ways I'm going to share with you on how you can become a social media influencer. And many of these I've learned

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