Are you wondering how to generate more sales and create a larger customer base, but don’t know how? Rob tells us how you can use referrals and ambassador programmes to get more sales and build a loyal client base. Whilst many people wait for referrals, Rob details the importance of actively seeking them, learning the right time to ask for a recommendation and what rewards you can offer the referrer as an incentive.   KEY TAKEAWAYS Referrals are people who are offered to you as a genuine lead. Many people wait for recommendations, what you should be doing is actively seeking them. To do this you must firstly offer a great service at a great value so that your customers are grateful and they want to refer people. You need to seek out testimonials and recommendations. Wait until your client is at their highest point of gratitude, service or value. Some people will try for a testimonial as soon as they have closed the sale, however, the client may not have experienced the product yet and so there is a risk doing this. Make sure the risk is low and then people will do it with much less friction. Reward the referrer. Create some personalisation with each referral, perhaps by sending a thank you card, hamper or gift. Monetary rewards are favoured for those who will accept them such as commission programmes or bonus’ for good referrals. Ask your referrer’s for case studies, because you are trying to get people like them. Your best new clients are going to be the same as your best existing clients. Make sure you keep a leader board of all your top clients, get them to create case studies for you so that their stories will resonate with people of a similar demographic to them. It is important to get recommendations in multimedia. Platforms such as Facebook messages, emails, videos and online text show a good, wide and diverse range. Both private messages and public posts are great because they seem very personal.   BEST MOMENTS “You can use it as a business and sales growth strategy, rather than just a ‘nice to have’ as you grow your business.” “I still believe you should reward them with kindness, with gratitude, with service.” “They will be some of your best evangelists, and they will almost make their job referring to you.”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com