How to Be a Corporate Trainer with Michael Bungay Stanier
The Speaker Lab Podcast
The Speaker Lab
4.8 • 575 Ratings
🗓️ 21 July 2020
⏱️ 42 minutes
🧾️ Download transcript
Summary
One area we haven't touched on is how to be a corporate trainer, my friend Michael Bungay Stanier is here to change that!
Michael is a well-established keynote speaker and corporate trainer. On today's The Speaker Lab, we talk about what topics work in this industry, positioning yourself versus positioning a product/program, and who hires corporate trainers.
We have a lot of fun during this informative and practical conversation with Michael, so please join us for episode 299 of The Speaker Lab!
THE FINER DETAILS OF THIS SHOW:
- What's the distinction between selling yourself versus a product?
- Why you need standards if you are going to scale.
- How to define "good enough" and why you must.
- Are there both prizes and punishments to scalability?
- Can you dabble with having other people speak for you?
- What are the three delivery models and what do they entail?
- How should you determine your fees?
- When do you charge per participant?
- And so much more!
EPISODE RESOURCES
- Michael Bungay Stanier's web site
- Box of Crayons web site
- The Coaching Habit, by Michael Bungay Stanier
- Michael Bungay Stanier's other books
- Michael Bungay Stanier on Twitter
- Get Free Speaker Resources
- Book a Call with The Speaker Lab
- Calculate Your Speaking Fee
- Join The Speaker Lab Community on Facebook
- Subscribe on Apple Podcasts
- Subscribe on Spotify
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hey, Fran, Graham Baldwin here. |
| 0:01.4 | Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website? |
| 0:10.2 | Well, that tool exists. |
| 0:11.4 | And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence. |
| 0:19.6 | Even better, we're going to teach you exactly how |
| 0:22.1 | to create that tool for your speaking business in under an hour. For a limited time, we're going to |
| 0:26.9 | be offering a free live training on how to build and use this marketing asset to start booking |
| 0:31.9 | paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing. |
| 0:38.5 | That's what you got to do is go to the speaka lab.com slash marketing and we'll see you there. |
| 0:52.1 | Hey, hey, what's up, friends? Graham Baldwin here. Welcome back to the Speaker Lab podcast. |
| 0:55.0 | Hope you're doing well. |
| 0:55.6 | Hope you're having a great day. We have a great guest for you today. This is a good topic that we haven't really addressed or haven't really talked about. And I'm excited to get to that. Before we do, let me remind you, if you haven't already, go pick up your copy of the successful speaker. This is our new book that walks you through the five steps for booking gigs, getting paid, building your platform. |
| 1:13.8 | So if you want to know |
| 1:14.8 | a step-by-step systematic process, this is my brain dump of everything you need to know about |
| 1:20.2 | all things speaking, then go pick it up, go check it out. Again, the book is called The Successful |
| 1:24.7 | Speaker. Go find it at Bookstores now. All right, so today we are talking |
| 1:28.5 | with my friend Michael Bungay Stanger and Michael does a lot as a keynoter but also does a lot in the |
| 1:36.2 | corporate training space. So this is something again, we haven't really touched on, haven't really |
| 1:39.4 | addressed. We cover a lot here about corporate training, which topics make the most sense, |
| 1:44.1 | kind of the difference between positioning yourself as the product versus positioning the program as the product. |
| 1:49.3 | We talk about who hires corporate trainers. |
| 1:51.8 | How do you do pricing for that? |
... |
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