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The Speaker Lab Podcast

Building Relationships Through Giving Gifts with John Ruhlin

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8575 Ratings

🗓️ 14 July 2020

⏱️ 38 minutes

🧾️ Download transcript

Summary

We talk about relationships but what about building relationships through giving gifts? What are the dos and don'ts of successful gift-giving? Here to tell us is gifting expert, best-selling author and keynote speaker John Ruhlin.

On today's episode of The Speaker Lab, John tells us who to give gifts to, when to give gifts, and how to reframe gift-giving as an investment versus just another line item expense.

You'll hear those topics plus a few great gifting stories on this edition of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:

  • How to show appreciation even during a pandemic.
  • Why gifting is the purple cow of business.
  • Why doesn't he allow his clients to send gifts at Christmas?
  • What makes gifting one of the most effective ways to stand out in a crowd?
  • Why you should stop putting logos on your gifts.
  • What are the four buckets of the Inner circle and how do you invest in those buckets with gifting?
  • Why you should never send a gift after receiving a referral.
  • What should you do if you cannot afford to give gifts?
  • And so much more!


EPISODE RESOURCES

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Transcript

Click on a timestamp to play from that location

0:00.0

Hey, friend, are you looking for ways to book more paid speaking gigs?

0:03.7

Well, of course you are.

0:04.4

Maybe you're just starting out as a speaker. You're trying to figure out what to prioritize in order to get booked and paid as quickly as possible. Listen, if that's you, I want you to join us for a free live training where you're going to learn how to create the number one marketing asset that you need to consistently book more paid gigs. This is a tool that one speaker on our team used to book over $36,000 in paid gigs before he even had a website.

0:27.2

This training is free.

0:28.1

It's live and we offered a few times a week so you can find a time that works best for you.

0:32.5

All you got to do is head over to thespeakerlab.com slash get booked.

0:36.3

That's all one word.

0:37.2

Thespeakelab.com slash get booked. That's all one word, the speakerlab.com slash get booked

0:39.3

and register right now. We look forward to seeing you on the live training.

0:55.0

Hey, what's up, friends?

0:55.6

Grant Baldwin here.

0:56.9

Welcome back to the Speak Lab podcast.

0:57.7

Hope you're doing well.

0:59.4

Hope you're having a great day.

1:01.6

We really do appreciate you listening to us.

1:04.8

And today we got a great guest for you before we get to there.

1:10.2

We talk about this great strategy he shares for building relationships with event planners.

1:27.7

That's one thing we talk about a lot is the importance of building relationships having a long-term mentality. He talks about using this and thinking about this in terms of decades and not days. I really like the way he puts this and what he talks about. Before we get there, let me remind you if you haven't already to pick up our latest book, The speaker five steps for booking gigs getting paid building your platform this is the step by step

1:31.9

playbook process guide and resource that you need for finding a booking speaking

1:36.3

gig so whether you're looking to find a book your first gig or your hundredth gig

1:39.9

this is the book for you so again the book is the successful speaker five Five Steps for Booking Gigs, Getting Paid, and Building Your Platform. All right, today we are talking with my buddy, John Rulin, from Giftology. And John teaches how do you build relationships through gifts? So we talk about what does this look like in terms of the do's and don'ts of giving gifts? John tells one of the best stories you've've ever heard right out of the gate. We also talk about who you should be giving gifts to and when you're

2:05.7

building relationships with people. And then finally we talk about in the context of the current

...

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