Light that spark fire nation, JLD here and welcome to Entrepreneurs on Fire brought to you by the HubSpot podcast network with great shows like Gold digger.

Today we'll be breaking down how to attract premium clients into your business to drop these value bombs.

Fabi, Paolini, and EO fire studios. Fabi is a brand strategist helping experts position themselves as authorities of the attract high ticket clients by upgrading their marketing with magnetic messaging and fire nation.

Today we'll be talking about what a premium client is, the Ursula effects. We'll talk about strategies to pre-sell your offer before you've even pitched them and so much more when we get back from thinking our sponsors.

Being boss hosted by Emily Thompson is brought to you by the HubSpot podcast network and is an exploration of what it means and what it takes to be boss as a creative business owner.

One recent episode on the five tips for better work life balance is a must listen, listen to being boss wherever you get your podcasts.

Fabi, say what's up to fire nation and share something that you believe about becoming successful that most people disagree with.

Hey, yeah, well, I believe actually that there's no real formula for success done done. I think that everything works and nothing works at the same time.

But what will actually determine your success is your ability to find what's in most alignment for you, whether it's webinars or TikTok or YouTube.

I think that there are people that are literally succeeding and failing at all of these things. So you have to find your own voice and what your audience is ultimately going to connect with the most. Does that make sense?

It makes sense because the connection the audience is going to make with you fire nation is you as being genuine authentic transparent.

They don't want a pale weak imitation of somebody else. We don't need that. We need you, the genuine use. That's a great kickoff to attracting premium clients.

Into your business now. Fabi premium client. It's a phrase we hear thrown around quite a bit. So can you define what a premium client actually is?

Yeah, absolutely. Well, I think that most people believe that a premium client is like somebody who happens to have a trust fund or they think that it's like, well, I need a market to the Kardashians, right.

But I believe that a premium client is actually somebody who really understands that it's more expensive to not solve the problem than to pay to solve the problem, right.

It's people who are ready to take action, who are ready to move forward, who are ready to get resourceful. And we need to learn to speak to these people more effectively by activating them through our content. If that makes sense.

It's like people who are not necessarily like, I need this or else my life is going to fall apart. But more like I want it. I want they're not people who are responding from desperation or neediness.

They're responding through desire like or or or yeah, by desire like the thing that they want their vision, does that make sense.

Makes a lot of sense and Fire Nation, I hope that you really understand where we're going with this because both myself and Fabi, I don't want to put words in your mouth, but I mean, I know I've dealt with not premium clients and I've dealt with premium clients and I know the difference.

I understand the value of finding the right people to work with and your terminology.

The Ursula effect is really interesting. Of course, I think about the little mermaid. I'm not sure if that is going to do it. Is it okay? Go what the heck does the Ursula effect mean?

This is something that I came up with one day and it is a reference from the little mermaid. And the Ursula effect is the people who are speaking to the poor unfortunate soul.

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