How to ask the right questions, project confidence, and win over skeptics | Paige Costello (Asana, Intercom, Intuit)
Lenny's Podcast: Product | Growth | Career
Lenny Rachitsky
5.0 • 1.5K Ratings
🗓️ 9 July 2023
⏱️ 63 minutes
🧾️ Download transcript
Summary
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Paige Costello is a beloved product leader with a reputation as a remarkable coach and mentor. She is currently the Head of Core Product at Asana, where she leads the group responsible for Asana’s web, desktop, and mobile apps. Prior to that role, she served as the Director of Product at Intercom and, before that, as a Group PM at Intuit, where she kickstarted her product career through their renowned APM program. In today’s episode, we discuss:
• The unique product development process at Asana and how it’s evolved
• The double-diamond framework
• Conscious leadership training, and why every Asana employee learns it
• How to demonstrate confidence and earn trust from skeptics
• Why curiosity and openness may be the most important PM competencies
• How to give feedback using impact statements
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Find the full transcript at: https://www.lennyspodcast.com/how-to-ask-the-right-questions-project-confidence-and-win-over-skeptics-paige-costello-asana-intercom-intuit/#transcript
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Where to find Paige Costello:
• Twitter: https://twitter.com/paigenow
• LinkedIn: https://www.linkedin.com/in/paigecostello/
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Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
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In this episode, we cover:
(00:00) Paige’s background
(04:38) What Paige is responsible for at Asana
(06:04) The evolution of Asana’s product development process
(09:10) Planning frequency
(11:26) Examples of areas and metric tracking at Asana
(12:46) The double-diamond process and how it’s applied at Asana
(16:53) Asana’s office-centric hybrid work culture and the future of WFH
(21:45) How to garner trust and win over skeptics
(24:45) Why you should befriend researchers
(26:17) How to exude confidence
(29:03) The 3Es framework
(33:43) Advice for early-career PMs
(38:43) Paige’s latest pillars strategy
(40:05) AI at Asana
(41:50) Lessons from Paige’s time at Intuit
(45:53) Challenges new PMs face
(48:55) Challenges Paige has faced in her career
(52:39) Paige’s skill-focused career philosophy
(55:43) Lightning round
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Referenced:
• Use This Equation to Determine, Diagnose, and Repair Trust: https://review.firstround.com/use-this-equation-to-determine-diagnose-and-repair-trust
• About conscious leadership at Asana: https://wavelength.asana.com/workstyle-simple-shift/
• The 15 Commitments of Conscious Leadership: A New Paradigm for Sustainable Success: https://www.amazon.com/15-Commitments-Conscious-Leadership-Sustainable/dp/0990976904
• Intuit: https://www.intuit.com/
• Inspired: How to Create Tech Products Customers Love: https://www.amazon.com/INSPIRED-Create-Tech-Products-Customers/dp/1119387507
• The Blind Assassin: https://www.amazon.com/Blind-Assassin-Novel-Margaret-Atwood/dp/0385720955
• The Alchemist: https://www.amazon.com/Alchemist-Paulo-Coelho/dp/0062315005
• The Diplomat on Netflix: https://www.netflix.com/title/81288983
• Fire of Love on Disney+: https://www.disneyplus.com/movies/fire-of-love/1hC7erRfsl3B
• Poe: https://poe.com/
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Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.
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Lenny may be an investor in the companies discussed.
Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
Transcript
Click on a timestamp to play from that location
| 0:00.0 | You're often the youngest person in the room. |
| 0:02.1 | What have you learned about how to garner trust |
| 0:05.7 | and win over skeptics? |
| 0:07.0 | The thing I would say is bring the insight, |
| 0:09.3 | know thy customer, know thy market, |
| 0:11.6 | know thy competitors, know thy numbers, no thy competitors, no by numbers, no by product. |
| 0:15.0 | I'm curious, what you find most holds back new p.m's. |
| 0:20.0 | Your brain is so accustomed to having a scarcity mindset as opposed to like creating |
| 0:26.2 | alternative options or seeing a different path. |
| 0:29.2 | Effectively there's this notion of how might the opposite be true. |
| 0:32.8 | And the moment I challenged myself and said, |
| 0:35.2 | how might the opposite be true, my shoulders dropped. |
| 0:38.1 | I felt more relaxed. |
| 0:39.3 | I was like, oh, yeah, I can do both. |
| 0:42.0 | It'll be fine. |
| 0:43.0 | Welcome to Lenny's podcast where I interview world-class product leaders and growth experts to learn from their |
| 0:50.4 | hard-won experiences building and growing today's most successful products. |
| 0:54.0 | Today my guest is Paige Costello. |
| 0:56.5 | Paige is a product lead at Asana overseeing teams responsible for the core product |
| 1:01.3 | experience of Asana. |
| 1:03.0 | Before Asana, she was director of product at Intercom, |
| 1:05.8 | and prior to that, she was a group product manager at Intuit |
... |
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