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Welcome to Before Breakfast, a production of I Heart Radio.

Good morning. This is Laura.

Welcome to the Before Breakfast Podcast.

Today's tip is how to ask for help in a way that people are more likely to say yes.

We all need people to help us out from time to time.

Maybe you want a neighbor to water your plants while you're on vacation.

Or you'd like a colleague to make an introduction.

Every time I have a book come out,

I hope that the various other authors and influencers I know will share my work with their audiences.

Of course, I get requests from other authors to share news of their books too.

And over time, I started to notice something.

Some of these requests were far more effective than others.

Some people clearly sent the same email to everyone.

And sometimes this mass emailing would even be acknowledged as such in the first sentence.

Sorry I don't have time to write you all individually,

but would you do this for me?

...