How to Analyze and Elevate Your Business with Megan Randig, Mezoozah Boutique

Boutique Chat

Ashley Alderson

Business, Marketing, Retail, Boutiquetips, Fashionindustry, Fashionbusiness, Entrepreneurship, Businessstrategy

5 • 853 Ratings

🗓️ 15 August 2023

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

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Summary

I’m joined for another edition of our special 10 Year Anniversary Series by Megan Randig, the co-owner of Mezoozah Boutique and an early adopter of The Boutique Hub! Since buying the business with her mom 10 years ago, Megan has expanded Mezoozah from a home and gift brand to a comprehensive boutique — selling everything from décor and gifts to apparel and accessories to kids, both in-store and online.

She joins the show to talk about analyzing your business and making the big changes necessary to take it to the next level, as well as share her thoughts on buying strategy, collections, digital marketing and creating life balance (which boils down to have processes in place and a team that you trust).

TAKE NOTE: It’s Holiday Week on Hubventory! Be sure to check out the special deals and discounts on holiday inventory, available this week only on Hubventory.com.

Resources:

Mezoozah: Website | Facebook | Instagram | Pinterest

Ashley Alderson: Instagram

Hubventory.com

The Boutique Hub Membership

Boutique Hub Black

Transcript

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0:00.0	It's been 10 years. Can you believe it? It not only has been 10 years here at the Hub, as you know,
0:05.9	but with so many members of our community. Today, I'm really excited for you to meet my friend
0:10.4	Megan, who is one of the owners with her mom of Mazusa. Now, for a long time, honestly,
0:17.1	way back to the beginning of the Hub, I can remember following Mazusa Boutique on Facebook. They were one of the early adopters, but they were one of
0:26.7	the early adopters really with a different business model. And they have evolved from a
0:31.6	home and gift line into a full-scale boutique. So I'm excited today. Megan is taking us behind the scenes of what it's like
0:39.3	to run that business, to really buy that business 10 years ago with her mom and to make big
0:45.3	changes that have shifted and allowed Mazuzza to become what it is today. We're going to talk about
0:50.3	going in-depth and managing inventory and understanding the big changes in their business
0:56.3	and why they made them and how you can analyze your business in the same way. It's so important
1:01.8	to know your numbers and to really know what is going to sell through in your business so you
1:06.2	can continue to make great buying decisions as you go forward. So get to meet my friend Megan, the owner of
1:12.2	Mazusa Boutique as we celebrate 10 years together. Let's talk about your business, strategy,
1:22.3	and the juicy details of what actually works, from mainstream fashion to fashion on Main Street and the entire ecosystem behind it.
1:29.9	How do we scale your company and do it with the balance and the happiness that we all seek?
1:34.6	Let's hear from those insiders, experts, and strategists that actually make it happen.
1:38.8	I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.
1:56.1	Hey guys, welcome back to the podcast this week and to our 10 year anniversary series,
2:00.0	which I'm so excited to continue today with Megan from Mazuzza.
2:01.6	I've got to start here. So we were just talking before the podcast started.
2:04.1	I can remember following you guys a long time ago, even early in the boutique hub's journey.
2:08.6	So it's so cool that we're sharing this business anniversary together.
	...

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