How to achieve invisible influence with Jonah Berger

Entrepreneurs on Fire

John Lee Dumas

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4.8 • 4.1K Ratings

🗓️ 8 October 2016

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

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Summary

Jonah is a Marketing Professor at the Wharton School at the University of Pennsylvania and a world-renowned expert on word of mouth, social influence, and how products, ideas, and behaviors catch on. His first book, Contagious: Why Things Catch On was a New York Times and Wall Street Journal bestseller and his new book Invisible Influence comes out in June.

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Transcript

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0:00.0	What's Shaken Fire Nation, JLD here and welcome to episode 1448 of EO Fire. We're
0:09.4	right y'all with today's most successful entrepreneur seven days a week and I
0:14.4	am dropping value bombs daily on Snapchat and Instagram. It is the only
0:18.4	documentary that I do. So start your day over there at John Lee Dumas. You can
0:24.1	find me on both platforms. Now we're chatting with today's featured guest
0:28.1	Mr. Jonah Berger Jonah are you prepared to ignite? Yes I am. Yes. Jonah is a
0:36.3	marketing professor at the Wharton School at the University of Pennsylvania and a
0:40.1	world renowned expert on word of mouth social influence and how products ideas
0:45.3	and behaviors catch on. His first book contagious why things catch on was a
0:50.5	New York Times and Wall Street Journal bestseller and his new book Invisible
0:54.6	influence was published in June of 2016. Jonah take a minute filling some gaps
0:59.8	from that in Joan give us just a little glimpse of your personal life. Sure. So
1:05.2	as I mentioned a new book Invisible Influence has been out for a couple
1:08.3	months now already a New York Times bestseller and really excited to share some
1:12.4	new science with with the folks out there contagious was a lot of fun and would
1:17.0	often have people come up to me afterwards and ask some questions that were
1:19.6	great questions that that book didn't answer and so Invisible Influence is kind
1:23.6	of an answer to many of those questions that came up into the interim. It's
1:28.0	been exciting to write and exciting to tell people about. Well a huge
1:31.9	congratulations on the New York Times bestseller brother I never doubted nobody
1:35.9	ever did and Fire Nation if you're recognizing Jonah's voice or name well he
1:40.7	was episode 253 of Entrepreneur on Fire Jonah that was over 1200 episodes ago
	...

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