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The Russell Brunson Show

How 'Tickle Me Elmo' Manipulated Supply To Increase Demand (And How You Can Too!)

The Russell Brunson Show

Russell Brunson

Marketing, Entrepreneurship, Business

4.8982 Ratings

🗓️ 22 December 2017

⏱️ 7 minutes

🧾️ Download transcript

Summary

Late night coaching session with my son Dallin... On today's episode Russell teaches his son Dallin, and the listeners all about the concept of supply and demand. Here are some of the cool things you will hear in this episode: Why Russell decided to teach Dallin about supply and demand after he saw a pair of Airpods on Amazon for $850. Why supply and demand of Tickle Me Elmo dolls several years ago caused some parents to take back their own kids Christmas gifts.- And how you can use supply and demand to boost sales for info products or supplements or anything else. So listen here to find out how to use supply and demand to make more sales and more money. Transcript - https://marketingsecrets.com/blog/how-tickle-me-elmo-manipulated-supply-to-increase-demand-and-how-you-can-too Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Hey everyone, this is Russell Brunson.

0:01.5

Welcome to Marketing Secrets podcast.

0:03.0

This is a special audio episode just for my audio friends.

0:06.0

This will not be on video. And I'm in the car now driving to the grocery store with my son, Dallan. Dallan, how you doing tonight? Tired. He's a little tired. It's late. He's got treats. He's always tired, though. He's a growing boy. He asked me a question and I said, Dallan, we're going to answer this on a podcast.

0:22.2

So let's cue the intro music.

0:23.6

We'll come back.

0:24.1

We're going to answer this on a podcast.

0:22.2

So let's cue the intro on music. We'll come back. We're going to share with you guys something

0:25.1

very, very important to understand about supply, demand, and Christmas time.

0:30.4

So the big question is this. How are entrepreneurs like us who didn't cheat and take on venture

0:36.1

capital? We're spending money from

0:37.8

our own pockets.

0:39.2

How do we market in a way that lets us get our products and our services and the things

0:43.4

that we believe in out to the world and yet still remain profitable?

0:48.1

That is the question and this podcast will give you the answers.

0:52.2

My name is Russell Brunson and welcome the marketing secrets.

0:59.8

All right, everybody, welcome back.

1:01.2

So, all right, so Dallan came in the car and we were talking about headphone buds.

1:05.4

And you want to remember, do you want to tell me about what you told me, Dallan when

1:08.3

were getting in the car about the, how much the cheap headphones are versus these ones so i was looking up the how much the headbutt

1:17.3

earbuds costs for apple because i was looking at the iphone 10 you're talking about the the uh

1:22.8

air pods that are super cool and i looked up on an amazon all these amazon's amazing and it says it's

...

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