What's up, everybody. This is Russell Brunson and welcome to the Marketing Secrets Podcast.

So the big question is this. How are entrepreneurs like us who didn't cheat and take on venture

capital? We're spending money from our own pockets. How do we market in a way that lets us get

our products and our services and the things that we believe in out to the world and yet

still remain profitable.

That is the question in this podcast will give you the answers.

My name is Russell Brunson and welcome to marketing secrets.

All right, everybody heading into the office today for a fun-filled day. It's going to be short because it's almost Christmas time. We thought it'd be fun to do something out of the ordinary. So everyone's working their butt off, and then at the end of the day, we're going to leave a little early and go and see the Star Wars movie, which I'm freaking out about because I haven't seen it yet, and I want to see it so bad. And, like, you know, everyone's got the positive and the negative

reviews and all sorts of stuff. And I don't care what they say. There's no way I'm not going

to like it. I'm so excited. So, punch about that. Also, we have an acupuncturist who's coming into the office to get people to poke people all day so I'll be going through a session today

which I'm excited for um I don't know how acupuncture works but I had a miraculous healing from

one time so I'm a big believer and I I'm not even hurt. I just feel like I want more people poking needles into my body, apparently. So that's exciting. But what I want to share with you is the most exciting thing of all. So, um, so exciting. So we've been, um, it's funny that we've grown as big as a company

as we have with the fact that like, I am not the best systems person in the world. I'm a big believer

in it, just not ever been good at it. And, uh, Mr. James P. Frill, who is amazing, um, uh,

in the inner circle, been friend for, man, about three, probably three years or so now. He came in originally and like set up our travel systems that worked really good for like a week and then like me as a bad manager of it. Like it kind of fell apart and then I came, hired him again later, came back and set up again and then worked for a while and fell apart. And the third time I did it, so three times it helped me set this process up. And the third time it lasted longer, then eventually kind of fell apart as well. And so eventually I was just like, you know what, how about we just hire you to come and actually run this thing for us? So we hired him for the next six months, and he literally moved to Boise, like a block from the office, which has been really fun. And then now he's like living next to me

is where I doing everything and systemizing. and he literally moved to Boise, like a block from the office, which has been really fun.

And then now he's, like, living next to me as we're doing everything and systemizing everything.

And what we've been focusing on, which is something I think everybody should do.

Because as you know, you listen to my opinion on this before, like, your business is not the thing that you do or the thing you sell.

The business is the marketing of the thing you sell right and so um i think every company like the real company is your own

marketing and advertising agency that is the company like that's and then what you sell is incident

incidental doesn't really matter i can plug in chiropractic i can plug in dentistry plug in supplements i can plug it like it doesn't matter your business is the marketing right so i was like well we need to build a marketing agency where we are our only clients so we build this marketing agency out and there's a funnel building team in the agency and there's traffic team so it's been really fun because he's going through like all the stuff we've been doing for the last decade that we redo every single time. And he's been trolloizing it and systemizing it and all sorts of stuff. But the biggest thing we realize is that when we like when I have an idea, right? It's like the idea. I'm like, oh. And I had that moment where it's like the flood of inspiration. And for me, I don't know if it's this way for everybody.

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