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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

HOW THIS REP WENT FROM PROCUREMENT TO CRUSHING IT IN B2B SALES AND SELLING

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 β€’ 1.2K Ratings

πŸ—“οΈ 2 September 2023

⏱️ 39 minutes

🧾️ Download transcript

Summary

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU

https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

  • 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
  • OFFICE HOURS EVERYΒ  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
  • UNLIMITED 1-ON-1'SΒ  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
  • FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
  • ALL CONTENT IS VIDEO BASED AND SELF PACED
  • I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
  • YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.

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Email me additional questions: briangburns@me.com

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β€” SAMPLE EMAIL TO EXPENSE THE COURSE

MGR,

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I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.

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They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and

would like your help in expensing the course.

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It would pay for itself if I closed only one new deal of $X value.

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Please let me know by Friday if I can move forward with this 1 year course.

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Thanks,

ME

Here are some student interviews from the courses:

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Audible 30 day Free Trial:

http://www.audibletrial.com/BrutalTruth

Transcript

Click on a timestamp to play from that location

0:00.0

Some of us started off in sales, but a lot of us move into sales, and today's

0:07.5

guest comes from the lovely department of procurement. So we're going to have

0:12.7

some interesting topics to dig into. But if you listen to people and how they

0:17.9

transitioned from a procurement, almost the opposite of sales, isn't it? Into

0:25.3

sales, and the motivation behind it and the journey of how to develop the

0:32.0

skills. And this is the critical part because when we develop the skills, we tend

0:41.8

to get a little too comfortable. And after a few years, we get the skill, the

0:48.1

confidence, the charisma, the charm in front of our clients. And then we make

0:55.6

the mistake of thinking that when we're not in front of the client, that our

1:00.6

deals are just as charming and charismatic as we are. And they may be. But we need

1:08.3

to be a little insecure about our deals, just a little. To see if we can find

1:13.3

the holes, find the things that could go wrong, that most likely will go

1:19.0

wrong. Because the complex sale is one trap right after another. And it's all

1:25.3

about preparation, because the repair is near impossible. Let's get into this

1:32.0

interview. At the end, I'll sum it up. And if you happen to be in the courses,

1:37.1

make sure you check them out the office hours. And I did an interesting video

1:42.2

yesterday on what I call love letters. You know, the emails that we send and

1:47.6

we said, love 15 minutes of your time. Love to give you a demo. Love to hear

1:52.0

what's going on. And it's not just the word love. Granted, it's kind of

1:58.6

overused, diminished. And the feedback I got was, what else can we do? You can

2:07.4

start a conversation and get a meeting. And I don't mean to be elusive. I

2:11.8

mean to share that it's a skill. It's not just a script. Today, everybody thinks

...

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