HOW THIS REP IS FOCUSED ON THE MOST LIKELY DEALS TO CLOSE
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
4.8 β’ 1.2K Ratings
ποΈ 10 February 2023
β±οΈ 40 minutes
ποΈ Recording | iTunes | RSS
π§ΎοΈ Download transcript
Summary
Transcript
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| 0:00.0 | Today, we got a great guest. |
| 0:02.7 | What he's doing today is pretty hard. |
| 0:05.2 | He's selling new technology into established kind of hard old school businesses, real estate, |
| 0:14.5 | office buildings. |
| 0:16.5 | And when you're listening to this interview because you're not going to see him, he's holding |
| 0:22.5 | up a little device that can count the number of people that are in that particular area. |
| 0:29.4 | And this is very helpful for people who manage office space and are trying to get a sense |
| 0:36.2 | of how occupied it is. |
| 0:39.8 | But what you're really going to get out of this interview is thinking, thinking like a |
| 0:46.5 | customer. |
| 0:47.5 | Now, we get into it at the very end. |
| 0:49.6 | I'll sum it up after the interview, but if you can start doing this, really analyzing |
| 0:56.5 | your prospects. |
| 0:57.5 | Who's most likely to buy, most likely to be interested, most likely to take action? |
| 1:05.8 | Because there's a lot of people that are curious, some are even interested. |
| 1:11.2 | But if they don't buy, it's just a waste of time. |
| 1:15.3 | Or it's an education. |
| 1:17.1 | It's practice, I guess. |
| 1:19.3 | But there's better ways to practice. |
| 1:21.6 | Let's get into the interview. |
| 1:22.6 | I'll sum it up at the end. |
| 1:24.4 | And if it happened to be a sales leader, I've got a podcast for you. |
... |
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