This is Help Launton. The show that tackles all the big work questions you cannot ask anyone else.

I'm Jason Feiffer, Editor-in-Chief of Entrepreneur Magazine.

And I'm New York Times' bestselling author and money expert, Nicole Lapin.

The Help Line is open.

The idea of developing a personal brand has really exploded in recent years

as social media has. Most people will tell you that a personal brand is only important for entrepreneurs

who are at the face of their companies. But that is not true.

Think of your personal brand as a strong reputation rooted in your strengths.

Who doesn't want that? You can see why that would be beneficial in advancing within any industry.

Today, Jason and I are talking to a listener who wants help rebuilding their personal brand.

And we phone a friend, Aliza Lycht, an incredible marketing guru who just put out her second book on brand.

Aliza takes our listener through an exercise that, honestly, anyone can do at home.

You can do it to build your strong reputation and advance in your career.

Maybe that's you. So, here's our conversation.

Chris, welcome to Help Wanted.

Hello. Thanks for having me.

What's your question?

My question is about rebranding.

If you were to enter a certain industry and you want to shift or pivot,

would you attempt to rebrand entirely or would you bring this new brand into the existing image?

This is such a good question.

I'm assuming this is something you're experiencing right now yourself.

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