How This Mama Is Transforming the Supplements Industry

On Health

Aviva Romm

Health & Fitness, Arts, Alternative Health, Medicine

4.8 • 1.4K Ratings

🗓️ 16 August 2023

⏱️ 66 minutes

🔗️ Recording | iTunes | RSS

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Summary

As of 2022, the supplement industry was estimated to be worth $35.6 billion. But all that glitters is not gold. Supplement companies have a history of stepping into murky waters with health claims and products that don’t provide what they say is on the bottle—or sometimes include unlisted ingredients. Further, women are grossly underrepresented in ownership and leadership roles in the supplement industry, though most purchases are made by women. My guest today is defying these odds, paving new pathways, and setting a new standard for quality in this space. In this episode of On Health, Katerina Schneider, the Founder and CEO of Ritual Vitamins, shares her remarkable journey of entrepreneurship. From humble beginnings to creating a multi-million-dollar company and having three babies along the way, she’s proud to be an industry disruptor on every level. In our discussion, we touch on a variety of hot topics, including the critical need for transparency within the supplement industry, from testing to traceable sources, and we dive into the challenges female entrepreneurs face navigating motherhood, marriage dynamics, boundaries, and balance. Katerina and I get into: Growing up as a refugee and how it’s fuelled Kat's drive as an entrepreneur What inspired the creation of Ritual and the gaps Kat's on a mission to fill in the supplement space Kat's experience building a business as a pregnant woman in a male-dominated society The presence of heavy metals in supplements and the need for transparency in the supplement industry Raising money and the financial risks Kat's taken How Kat practices self-care and wellness in her personal life Navigating the natural shifts that take place within a long-term partnership Katerina's insights and experiences inspire, encouraging us to embrace our dreams, reach for excellence, and decide how we define success. Thank you for taking the time to tune in to your body, yourself, and this podcast! Please share the love by sending this to someone in your life who could benefit from the kinds of things we talk about in this space. Make sure to follow along on Instagram @dr.avivaromm to join the conversation. Follow Katerina @katandkale and visit www.ritual.com Looking for supplements for yourself and your family? Find those - and your 15% discount on every order here: avivaromm.com/supplements Are you a practitioner? You might be eligible to open your own account! Head over here: us.fullscript.com/practitioner-signup/AVIVA

Transcript

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0:00.0	The supplements that people were putting in their bodies every single day, I had a lot
0:07.8	of questions like, where is this vitamin D coming from and most people that you ask, where
0:12.5	does your vitamin D come from?
0:14.1	They don't know that most vitamin D is coming from sheep's wool, right?
0:18.0	They don't know where a lot of these ingredients are grown, they don't know the contamination
0:22.6	or the heavy metals and so that's where it started and then as I hired a lot of scientists
0:29.9	worked with a lot of doctors, it started to snowball and you realize that, hey, there's
0:34.0	a lot of issues when it comes to safety and efficacy in an industry that is regulated,
0:39.9	but the regulation has not really evolved to the scale and the growth of the industry.
0:49.6	From this stuff your mother never told you to the stuff your doctor never learned, on health
0:54.2	is what happens when a midwife plus a Yale trained MD shares about all things women's
0:59.2	health.
1:00.2	From periods to menopause, sex to reproductive health politics, motherhood to mental health,
1:05.6	join me for taboo busting conversations that demystify and destigmatize our bodies all
1:11.4	while bridging the gap between conventional medicine and wellness.
1:15.1	Along the way we'll be exploring the science and wisdom of how our bodies work, what makes
1:19.4	us well, what gets in the way and how we can live our best lives on our terms.
1:25.0	When it comes to women's health and well-being, there's nothing we won't talk about.
1:28.8	The new medicine for women is here, I'm Dr. Avivaram, welcome to the podcast.
1:35.8	I've done my share of consulting for the botanical and supplement industry and quite a few
1:45.2	times I've had to guide companies away from jumping on, hyped up trends that aren't
1:49.7	backed by science and I've had to call out companies when they were unwittingly stepping
	...

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