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SaaS Interviews with CEOs, Startups, Founders

How This CEO Used Webinars - 45% show up rate - to Hit $8m in Revenue

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 27 June 2024

⏱️ 11 minutes

🧾️ Download transcript

Summary

Transcript

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0:00.0

You are listening to conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom.

0:13.5

If you'd like to subscribe, go to getlatka.com. We've published thousands of these interviews, and if you want to sort through them quickly by revenue or churn, KAC, valuation, or other metrics, the easiest way to do that is to go to gitlatka.com and use our filtering tool.

0:29.6

It's like a big Excel sheet for all of these podcast interviews. Check it out right now at gitlatka.com.

0:39.1

And this is a graph of all the VC money raised in our space, right?

0:42.1

And this is also a graph of my blood pressure.

0:44.2

And we used them, AB tested them in the title, and we saw the registration rate like skyrocketed.

0:52.5

Hi everyone.

0:54.0

Welcome back from lunch.

0:55.0

I'm Pallash.

0:56.0

I am the CEO and co-founder of Goldcast.

0:58.0

I'm very glad to be here.

0:59.0

We are a B2B video and event marketing software.

1:03.0

And I'm going to talk about how do we use a video and digital event strategy

1:07.0

to drive an awesome go-to-market motion.

1:10.0

So here we go.

1:10.9

OK.

1:13.0

To put things in context, this is a revenue trajectory.

1:16.2

And what I'm going to talk about helped us get from 2 to 8 million in the last two years.

1:21.8

This was especially after we moved out of founder sales, right?

1:24.3

Founder Let sales.

1:26.4

And over the next 20 minutes, I'm going to talk about why did we

1:29.4

come into a video and event for a strategy, how do we, you know,

...

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