HOW THIS A-PLAYER CREATES INTEREST WHEN THERE IS NONE

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 • 1.2K Ratings

🗓️ 29 March 2025

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Check out https://www.brevitypitch.com/ - HOW AI SOLVES THE SALES PRACTICE PROBLEM

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU

https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
UNLIMITED 1-ON-1'S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
ALL CONTENT IS VIDEO BASED AND SELF PACED
I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.

Email me additional questions: briangburns@me.com

— SAMPLE EMAIL TO EXPENSE THE COURSE

MGR,

I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.

They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and

would like your help in expensing the course.

It would pay for itself if I closed only one new deal of $X value.

Please let me know by Friday if I can move forward with this 1 year course.

Thanks,

Here are some student interviews from the courses:

————————————————————————————————————

Audible 30 day Free Trial:

http://www.audibletrial.com/BrutalTruth

Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry

Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2

Twitter: @briangburns

LinkedIn: Brian G. Burns

Facebook: Brian Burns

YouTube: Brian Burns SALES PODCAST

Transcript

Click on a timestamp to play from that location

0:00.0	You know, You know, You know, Hey, Mark, thanks for joining us today.
2:28.1	It's a way getting started.
2:28.8	It gives a little background on yourself.
2:31.7	Hey, Brian.
2:32.6	It's great to talk to you.
2:33.7	I have been in sales since 1994.
2:41.4	I was a basketball coach because I was going to be convinced I was going to be a Division
2:44.5	one basketball coach.
2:47.8	Met a girl.
2:51.9	Married her. Doesn't know whether a basketball is blown up or stuffed. met a girl, married her,
2:54.4	doesn't know whether a basketball is blown up or stuffed,
2:56.6	and figured I had to,
2:58.7	I had to go get a real job.
2:59.3	Yeah.
3:01.5	And ended up,
3:05.5	sold forklifts, sold windows and doors for a great company.
3:06.8	And then, and then it was hired in 97 by Pfizer and in Scranton, Pennsylvania, home of the TV show of the office,
3:16.1	not too far from where I grew up, and was fascinated by healthcare and how doctors made decisions.
3:27.1	And boy, what was I had? I mean, Pfizer trained you. It was the best training I've ever had. And I was still a big, a big, dumb animal. But
3:35.2	managed to learn enough. And then wanted to get in a med device, met a bunch of orthopedic surgeons,
3:52.6	and thought they were just the coolest people on the planet, big hammer swingers, funny, athletes, ex-athletes, and wanted to get in the med device. So this is in 2005 after doing pharma and biotech for a little company that got big and went to work for a startup
4:02.4	sales agency for a startup spine company it's very well known now globus medical um they're either the
	...

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