HAVE YOU LEARNED THE HARDEST LESSONS IN B2B SALES?

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 • 1.2K Ratings

🗓️ 2 April 2025

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Check out https://www.brevitypitch.com/ - HOW AI SOLVES THE SALES PRACTICE PROBLEM

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU

https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
UNLIMITED 1-ON-1'S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
ALL CONTENT IS VIDEO BASED AND SELF PACED
I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.

Email me additional questions: briangburns@me.com

— SAMPLE EMAIL TO EXPENSE THE COURSE

MGR,

I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.

They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and

would like your help in expensing the course.

It would pay for itself if I closed only one new deal of $X value.

Please let me know by Friday if I can move forward with this 1 year course.

Thanks,

Here are some student interviews from the courses:

————————————————————————————————————

Audible 30 day Free Trial:

http://www.audibletrial.com/BrutalTruth

Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry

Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2

Twitter: @briangburns

LinkedIn: Brian G. Burns

Facebook: Brian Burns

YouTube: Brian Burns SALES PODCAST

Transcript

Click on a timestamp to play from that location

0:00.0	Hey, before we get into the interview, I want to make sure you're aware of the other
0:05.3	podcasts I put out there. Sales questions, brutally honest answers. So if you're looking for more
0:10.4	of a daily Q&A tips and tricks type of show, that's the show for you. Also, check out
0:18.2	our friends over at brevitypitch.com.
0:22.5	Brevity pitch is an AI product that allows salespeople to practice their sales conversations
0:29.3	without anybody eavesdropping on you or judging you.
0:34.2	It just lets you warm up and then develop your skills because we can think it we can plan it but until we
0:44.2	open our mouth and practice it it's a different thing it's like watching somebody play golf you got
0:51.9	to play golf to become good at golf.
0:55.0	That's what brevitypitch.com does for you.
0:57.6	Tell them,
0:58.0	Brian sent you.
0:58.9	Here we go.
1:04.7	We know the easy lessons of sales,
1:07.2	but what are the hard ones?
1:11.5	Too many to think of, but there's a lot of hard lessons in sales.
1:16.4	There's probably two categories for it.
1:18.0	There's the hard lessons when you lose deals, and then there's the hard lessons just
1:23.0	sales overall, and whether it be the types of roles that you have, industry,
1:28.3	all those type of things. So I break it down in two buckets and both of them are painful,
1:33.3	but ultimately if it's costing you money, time, whatever that may be, I would classify them as hard lessons.
1:41.3	Can you give us one?
	...

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