How They Recruited 50 LOs In 6 Months
Loan Officer Freedom
Carl White
5 • 743 Ratings
🗓️ 24 June 2024
⏱️ 37 minutes
🧾️ Download transcript
Summary
Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, your host, Carl White interviews Wayne King and Paul Marsh, founders of Encompass Lending Group, discussing their successful strategies for attracting established loan officers to join their team.
They delve into the importance of shameless self-promotion in the mortgage industry and the significance of having a clear value proposition when recruiting loan officers.
Wayne and Paul share insights on their recruitment process, including targeting strategies, multiple touchpoints, and the use of video texts for effective communication.
They highlight the octopus method of marketing, emphasizing the need for a multi-faceted approach that includes events, agents, title reps, social media, emails, cold calls, video texts, and centers of influence.
Additionally, they touch on the importance of a structured onboarding process and the significance of utilizing tools like loan officer production lookup services for effective recruitment.
Don't miss this insightful conversation with two industry leaders who have mastered the art of attracting top talent.
Contact Wayne King at [email protected] or call the office at 281-644-0062 for more information or to connect with Encompass Lending Group.
Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.
Transcript
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| 0:00.0 | So on this podcast, I think most people know that you can watch it on YouTube, you know, as a video component, or you can just listen to it on the podcast networks. |
| 0:23.3 | And come to find out about 95% listen and about 5% watch. |
| 0:29.0 | And I'm sure it has nothing to do with my handsome face. |
| 0:33.7 | I'm sure that's a pure coincidental that the podcast is more convenient is what I keep telling myself. |
| 0:40.6 | Face the radio, Carl, I'm speaking for myself only there, right? |
| 0:44.4 | Yeah. |
| 0:45.3 | With the guests you have today, Carl, it may go down to two and a half, three percent. |
| 0:51.8 | Exactly. |
| 0:52.8 | I hear you. |
| 0:54.2 | Well, you know, those that are watching this on YouTube can see that my dear friend, |
| 1:00.3 | Wayne King, you've got this big banner behind you. |
| 1:04.0 | And we were just talking about, like your banner says, lending group, right? |
| 1:11.4 | Name the company that you and Paul own. |
| 1:14.1 | And, you know, we were talking about shameless self-promotion. |
| 1:19.4 | And I think, you know, it's a funny thing, Wayne. |
| 1:21.8 | I think a lot of people kind of see self-promotion as a bad thing in their business. And what do you think about that? |
| 1:33.5 | I think that in our business, everybody needs to know what you do, Carl. It is a shame when as a loan |
| 1:43.0 | officer, somebody that's just in your arm's length reach, |
| 1:47.0 | you find out that they may have done a purchase or refinance, and they simply didn't know what you do or know enough about what you do. |
| 1:54.7 | So if that's shameless self-promotion, then I'm saying I'm all in on that because it's all about the business and every |
| 2:02.1 | person you meets a potential opportunity, whether it's them being the opportunity or just off |
| 2:07.5 | of their sphere of influence. So I'm all in on that. I'm in with the above. I'm in with the |
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