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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

HOW THESE 2 SKILLS CHANGED EVERYTHING FOR THIS TOP REP

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 β€’ 1.2K Ratings

πŸ—“οΈ 6 December 2022

⏱️ 49 minutes

🧾️ Download transcript

Summary

Try Scratchpad - The fastest way to update salesforce for FREE: https://brianburns.me/Scratchpad Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1’S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED. Email me additional questions: briangburns@me.com β€” SAMPLE EMAIL TO EXPENSE THE COURSE MGR, I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face. They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and would like your help in expensing the course. It would pay for itself if I closed only one new deal of $X value. Please let me know by Friday if I can move forward with this 1 year course. Thanks, ME Here are some student interviews from the courses: β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€” Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2 Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns YouTube: Brian Burns SALES PODCAST

Transcript

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0:00.0

What I try to do with this podcast is expose you to all kinds of sales people.

0:06.2

But they all have something in common.

0:08.2

They've been successful.

0:10.5

And for different reasons, and a little bit different style with each, and today is

0:15.6

no exception.

0:16.6

I think this case today is pretty challenging, meaning imagine it's a startup that was

0:24.7

a startup on a kitchen table, and you're competing against people that have, you know, a thousand

0:33.0

times the resources.

0:35.0

They already have a sales team calling on the customer, sometimes once a week, maybe

0:42.2

once a month, stop and buy.

0:44.8

Have their own vans with a branded name, and even if you're not in the industry, you've

0:50.4

probably heard of them.

0:53.0

So how do you compete against that?

0:55.6

You have to do something different.

0:57.8

And today we're going to get into those differences, and part of them you have influence over, and

1:03.2

part of them you have total control over.

1:05.6

I'll sum up the difference at the end, but keep an open mind here, because typically a

1:10.4

lot of people say, well, I can't do that at my company.

1:14.0

Maybe not the exact same thing, but you can tweak it a little bit.

1:18.2

I think too many of us, we get locked into, you know, what our managers tell us, and

1:23.7

what our company tells us, and how it would ideally work.

1:29.8

But there's only so many people who are willing to work the way we ideally would like to work.

...

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