HOW THESE 2 SKILLS CHANGED EVERYTHING FOR THIS TOP REP
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
4.8 β’ 1.2K Ratings
ποΈ 6 December 2022
β±οΈ 49 minutes
ποΈ Recording | iTunes | RSS
π§ΎοΈ Download transcript
Summary
Transcript
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| 0:00.0 | What I try to do with this podcast is expose you to all kinds of sales people. |
| 0:06.2 | But they all have something in common. |
| 0:08.2 | They've been successful. |
| 0:10.5 | And for different reasons, and a little bit different style with each, and today is |
| 0:15.6 | no exception. |
| 0:16.6 | I think this case today is pretty challenging, meaning imagine it's a startup that was |
| 0:24.7 | a startup on a kitchen table, and you're competing against people that have, you know, a thousand |
| 0:33.0 | times the resources. |
| 0:35.0 | They already have a sales team calling on the customer, sometimes once a week, maybe |
| 0:42.2 | once a month, stop and buy. |
| 0:44.8 | Have their own vans with a branded name, and even if you're not in the industry, you've |
| 0:50.4 | probably heard of them. |
| 0:53.0 | So how do you compete against that? |
| 0:55.6 | You have to do something different. |
| 0:57.8 | And today we're going to get into those differences, and part of them you have influence over, and |
| 1:03.2 | part of them you have total control over. |
| 1:05.6 | I'll sum up the difference at the end, but keep an open mind here, because typically a |
| 1:10.4 | lot of people say, well, I can't do that at my company. |
| 1:14.0 | Maybe not the exact same thing, but you can tweak it a little bit. |
| 1:18.2 | I think too many of us, we get locked into, you know, what our managers tell us, and |
| 1:23.7 | what our company tells us, and how it would ideally work. |
| 1:29.8 | But there's only so many people who are willing to work the way we ideally would like to work. |
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