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Avantee west coast, feel good travel. Hey everyone. I'm Jess. I'm Jess. I'm Jen. Welcome to Fat Mascara.

We are talking today to an amazing founder.

Jen, tell us about Leah Hugh.

Well, I'll tell you about her, but first I just want to point out, like we don't often have founders on, but the reason I really, I've been following Leah's career because I think it sort of has tracked and paralleled with a lot of the biggest stories in beauty

culture that have come out over the last, I mean like maybe the time period that you and I have

been working on fat mascara, maybe over the last 10 years actually.

But like the rise of content creators,

when creators pivot to become founders,

the K Beauty Wave, social media,

navigating its up and down, clean beauty,

sunscreen controversies, and Leah has built a business and her content

creation before she built Crave Beauty which she's the CEO of that sort of

has followed a lot of these parallels,

and I think that she has a unique position

to talk about them, and I just love what she's doing.

Yeah, she's hit like every plot point,

almost all of them except for like celebrity airbrushing or something.

She's really have like so many moments in all of these kind of beauty pop-cultury conversations.

Yeah. And we'll talk about some of them. So who is

Leah you? Leah you is a content creator. She's a founder. She is the

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