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Recode Daily

How the pandemic broke Nextdoor

Recode Daily

Recode

Society & Culture, Science, Technology

4.61.3K Ratings

🗓️ 30 March 2021

⏱️ 7 minutes

🧾️ Download transcript

Summary

From the Recode Daily archives (Feb. 19, 2021): The platform, which calls itself the social network for neighborhoods, was once used for things like selling used bikes, asking neighbors for an extra stick of butter, or passive aggressive complaints about street parking etiquette. Now, Nextdoor is overrun with misinformation and false theories about the pandemic and the ongoing vaccine rollout. Read Rebecca's story here. Host: Teddy Schleifer (@teddyschleifer) Enjoyed this episode? Rate us ⭐⭐⭐⭐⭐and leave a review on Apple Podcasts. Subscribe for free. Be the first to hear the next episode by subscribing in your favorite podcast app. Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

Hey, it's Teddy. This week, Rico Daily is on Spring Break.

0:04.3

All week will be bringing you our favorite episodes from the last few months.

0:08.1

Hope you enjoy and see you again next Monday.

0:16.8

Next Door has a COVID-19 problem.

0:20.7

The platform, which is sort of a Facebook for your neighborhood,

0:24.1

was once used for things like asking neighbors for a stick of butter,

0:28.0

looking for strollers to take a pet on a walk, or passive-aggressive complaints about

0:33.2

proper street parking. That was next door. Now, next door is overrun with misinformation

0:39.4

and false theories about COVID, and the vaccine rollout. Joining me is Rico,

0:44.7

Jebekah Hyawau, Hairbecka. Hey.

0:46.9

So did I characterize that correctly? Tell me what a typical day a next door

0:52.2

looked like, at least before the pandemic.

0:54.9

Yes. So next door has always tried to be a platform for local tasks, missing

1:02.0

dogs and needing a plumber, and things like that. That's not to say it hasn't fallen short

1:08.5

of that mission of sort of a neighborly, helpful platform before the pandemic.

1:12.2

But amid the pandemic, everyone's been talking about COVID. Everyone's been talking about

1:17.9

how to respond to COVID. And amid that, just like we've seen on other platforms, there's

1:24.0

misinformation and whatnot. But I think what makes next door different in this respect is that

1:28.8

it's your neighbors. It's the people who are arguing about masks on your next door are the people

1:34.3

who you're going to see at your local supermarket, who you're going to see when you're trying to go

1:39.2

to the bank and things like that. So there's a really familiar aspect to it that kind of changes

1:44.0

the misinformation conversation that we've been having. Are there new people coming on next

...

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