How the Next Million-Dollar Brands Are Built (And What It Takes to Lead Them) 🧠 EP144
The Money Mondays
Dan Fleyshman
4.3 • 483 Ratings
🗓️ 21 October 2025
⏱️ 33 minutes
🧾️ Download transcript
Summary
In this episode of Money Mondays, Adley Kinsman and Gregory Zamfotis shares what it takes to build a lasting brand, both online and offline. They explore creativity, consistency, the mindset behind scaling a business, and how authenticity drives customer loyalty. From digital virality to brick-and-mortar growth, this episode highlights the shared principles of discipline, vision, and purpose.---Adley Kinsman is the co-founder of Viralish, a viral video and creator education company responsible for over 62 billion views worldwide. She’s a content strategist and educator known for helping brands and entrepreneurs harness the power of storytelling, authenticity, and data to grow faster online.---Gregory Zamfotis is the founder and CEO of Gregorys Coffee, a fast-growing coffee chain known for its culture of excellence, health-focused menu, and people-first approach. With a background in law and a passion for innovation, Gregory has turned his family-run business into a beloved East Coast brand with a mission to make every day smarter, faster, and better.---Like this episode? Watch more like it 👇Building Billion-Dollar Brands in the AI Era | Zeta Global & Cameo Founders 🌍 : https://youtu.be/q71wz3ZW36sHow One Man Went From Prison to Building a Fitness Empire (REDCON1) | Aaron Singerman: https://youtu.be/9p4dpUEEFDIFrom Mowing Lawns to Madison Square: The Grind to Pro | Andre Berto 🥊 : https://youtu.be/INn4jL1iRR4How to Build a Business (Even If You’re NOT Ready) 🏭 : https://youtu.be/NnCBHEEQL2IWatch ALL Full Episodes Here: https://www.youtube.com/playlist?list=PLs0D-M5aH-0IOUKtQPKts-VZfO55mfH6k---The Money Mondays is a business podcast here to teach you how to make money, invest money, and donate money by showcasing some of the world's most successful people and how they do the same. Hosted by serial entrepreneur Dan Fleyshman, the youngest founder of a publicly traded company in history, this money podcast gives you an exclusive behind the scenes look at how the wealthiest celebrities, entrepreneurs, athletes and influencers make, invest and donate money.If you want to learn more business and investing while you work to improve your financial life, you're in the right place! Subscribe: https://www.youtube.com/@themoneymondays?sub_confirmation=1Dan Fleyshman,The Money MondaysLearn more here: https://themoneymondays.comWatch all the podcast episodes: https://youtube.com/playlist?list=PLs0D-M5aH-0IOUKtQPKts-VZfO55mfH6kLet’s Connect...Website: https://themoneymondays.comPodcast: https://podcasts.apple.com/us/podcast/the-money-mondays/id1663564091Twitter: https://twitter.com/themoneymondaysLinkedIn: https://www.linkedin.com/company/the-money-mondays/about/TikTok: https://tiktok.com/@themoneymondaysFB: https://www.facebook.com/The-Money-Mondays-110233585203220/
Transcript
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| 0:00.0 | Ladies and gentlemen, welcome to a special edition of the Money Monday's podcast where we |
| 0:09.6 | cover three core topics, how to make money, how to invest money, how to give away to charity. |
| 0:14.0 | You might notice I'm not inside of the RV Motor Home where I interviewed this guest |
| 0:17.7 | previously. It's very, very rare that I bring on a guest for a second time, but this guest's probably gonna come on every single year because she's so amazing what she does. She averaged over one billion views in a month, month after month after month after month. It is staggering to watch and watching her career for years, and we're gonna dive right into it. But as you guys know, these podcasts are normally 40 minutes or less |
| 0:38.9 | because the average workout is 45 minutes, |
| 0:41.3 | the average commute to work is 45 minutes. |
| 0:43.0 | However, this episode is only gonna be around 20 minutes |
| 0:45.4 | because we're at the Zeta Global Live conference. |
| 0:47.6 | We're not inside the motor home. |
| 0:49.1 | Downstairs was over 2,000 chief marketing officers |
| 0:52.1 | and CEOs of different brands that are learning here today for this big one-day conference called Zeta Global Live. I will be interviewing Adley on the panel very shortly, so we're going to get out of here, but this episode is going to be 20 minutes, so we're going to dive right in. Adley, give us the quick two-minute bio, so we can get straight to the money. All right. Hey, guys, good to be back with you. My name is Adley, and I'm a viral video engineer. And no one just comes out of the womb becoming a viral video engineer. So naturally, I started with pranks. While I was on tour with Blake Shelton, he was my coach on The Voice, but I got really frustrated waiting for permission from a suit behind a desk to say, you're good enough to entertain people now. |
| 1:32.8 | So started making videos and made videos for a long time that nobody watched. Not even my mom. |
| 1:38.7 | That's how bad they were. And so kept making content just because I loved the story of it. |
| 1:42.9 | I loved being able to entertain direct to consumer. And we got the data back so much faster versus music or songwriting. |
| 1:44.5 | If you guys are familiar with the arts, you're building catalogs and waiting for |
| 1:48.2 | somebody to say, this is good, now is your time. |
| 1:50.7 | But with video, you don't have to do that. |
| 1:52.6 | Whether you're marketing, advertising, you can get the feedback so much quicker. |
| 1:55.6 | So I started doing that in 2020. |
| 1:57.9 | We were averaging about 20 million views a week. And in March of 2020, |
| 2:03.9 | we went to 200 million views a week on just my husband and I's prank videos. So that was changing |
| 2:09.7 | our lives. But as a storyteller, I was like, man, what else do people watch? They're watching |
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