How the Founder of Reebok Built a Global Brand with Joe Foster

Entrepreneurs on Fire

John Lee Dumas

Business, Careers, Entrepreneurship

4.8 • 4.1K Ratings

🗓️ 18 January 2024

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

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Summary

Joe Foster, founder of Reebok, is a renowned figure in the athletic footwear industry. With his innovative spirit, he established Reebok in 1958, pioneering athletic performance and style. His commitment to quality and design reshaped the world of sports and fashion, leaving a lasting legacy. He is also the author of Shoe Maker: The Untold Story of the British Family Firm that Became a Global Brand.

Top 3 Value Bombs

1. Entrepreneurs need to be naturally optimistic. While you can turn an optimist into an entrepreneur, not everyone is inclined or capable of handling the risks of entrepreneurship.

2. Reebok seized the opportunity, securing production facilities and avoiding potential market starvation. This strategic move propelled Reebok from a running company to the world's leading sports shoe company, surpassing Adidas and Nike in sales.

3. To be an entrepreneur, you need patience, stamina, and a genuine enjoyment of what you do. The three most crucial aspects are having fun, ensuring you have even more fun, and being enthusiastic. In essence, you should enjoy, understand, and actively participate in what you are doing.

Check out Joe's website - Reebok The Founder

Sponsors

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Transcript

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0:00.0	Boom Shake the Room Fire Nation.
0:04.0	JLD here and welcome to entrepreneurs on fire brought to you by the HubSpot
0:08.1	Podcast Network the audio destination for business professionals with great shows like my first million.
0:13.7	Today we'll be breaking down how the founder of Reebok built a global brand.
0:18.9	To drop these value bombs I have brought to Joe Foster into Eophire Studios.
0:23.0	Joe is the founder of Reebok and is a renowned figure in the athletic footwear industry.
0:28.0	With his innovative spirit, he established Reebok in 1958, pioneering athletic performance and style.
0:35.1	His commitment to quality and design reshape the world of sports and fashion, leaving
0:40.0	a lasting legacy.
0:41.7	He is also the author of Shemaker, the untold story of the British
0:45.6	family firm that became a global brand. In today's Our Nation we will talk
0:50.9	about how everything changed when it came to Reebok. We'll talk about
0:55.2	going from 9 million to billions very fast. We're going to talk about surviving and thriving
1:02.2	and so much more. And the big thank you for
1:04.6	sponsoring today's episode goes to Joe and our sponsors. Sales evangelist hosted
1:09.8	by my friend Donald Kelly is brought to you by the HubSpot Podcast Network, the audio
1:14.3	destination for business professionals. Each week Donald interviews the world's
1:18.2	best sales experts, successful sellers, sales leaders and entrepreneurs who share their strategies to succeed in
1:23.9	sales right now. A recent episode you should definitely check out is the five
1:27.4	ways to do daily outbound with LinkedIn. Listen to sales evangelists wherever you get your podcasts.
1:34.4	Hostinger is among the top web hosting and website creation brands in the world.
1:38.6	See for yourself.
	...

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