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Token CEO

How The CMO Of Phusion Projects Successfully Changed Industries

Token CEO

Lemonada Media

Business, Management

4.24K Ratings

🗓️ 7 March 2023

⏱️ 16 minutes

🧾️ Download transcript

Summary

On today’s episode, we are joined by the CMO of Phusion Projects, Samantha Catalina. Sam joins us this week in the NYC office for the launch of Barstool’s newest malt beverage, Pirate Water. Sam and Erika answer all your career and business questions including, how to handle being spoken down to, finding a mentor, changing industries and telling your boss about applying to new jobs. Stay tuned for Thursday’s episode where we learn more about Sam, the launch of Pirate Water and Phusion Projects' relationship with Barstool. Enjoy! (00:02:32) Finding a Mentor (00:04:35) Applying For New Jobs (00:07:25) Being Told You're Inexperienced (00:12:55) Changing Industries


You can find every episode of this show on Apple Podcasts, Spotify or YouTube. Prime Members can listen ad-free on Amazon Music. For more, visit barstool.link/tokenceo

Transcript

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0:00.0

Hey, token CEO listeners, you can find every episode on Apple podcasts, Spotify, or YouTube.

0:06.9

Prime members can listen ad-free on Amazon music.

0:11.1

I think if I was on that conference call, I think I would take the time to make it really awkward.

0:17.2

Yeah.

0:17.7

In the moment, just like, wait, excuse me, like, can you repeat that? Like, what do you mean by that?

0:22.5

It's Tuesday, March 7, 2023. I'm here with my friend, Sam.

0:28.7

Sam is big announcement about to be, she actually is. I'm going to take Sam's boss's job for one minute

0:35.6

and say, Sam is the CMO of Fusion projects. You may not have heard of Fusion projects, but you have

0:41.0

heard of delightful products like four loco momitas and pirate water. You can say hi, Sam.

0:47.6

Hi. I'm good to see you.

0:48.7

Sam, the CMO. She's gone through a training program, which is how she got to be a CMO in addition

0:54.3

to being a fantastic person and a great marketer. So this is the token CEO podcast. I'm Erica. I'm the

1:00.5

CEO of Barstall Sports. I did not take a certification class, which I think shows. Before we get into

1:06.4

Sam and I are going to be doing Q&A today. So Sam's here as our special guest all week long.

1:10.0

I'm going to just hog her to myself. Jason's lucky. I might steal Sam. I think Sam was a great

1:16.1

CMO. He knows everyone. I know. It would be so easy. All right. Anyway, so Sam, you kind of work for a small

1:23.2

business. Do you know what the employee retention credit is? Yes. Okay. The employee retention credit

1:28.8

is that if you like Fusion projects or Barstall Sports, employed people during COVID, you are eligible

1:35.6

for up to $26,000 in tax credits from the federal government because you were great enough to keep

1:44.1

people employed. What's great about Omega accounting solutions is that they're a small business

1:49.0

champion. They have teams dedicated to maximizing tax credits. I mean, these guys eat, live, and breathe

1:56.6

tax credits. Sam, on the other hand, is thinking like, how do I get 25 year olds totally blitzed?

...

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