How Barstool's Pirate Water Was Born

Token CEO

Lemonada Media

Business, Management

4.2 • 4K Ratings

🗓️ 9 March 2023

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

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Summary

On today's episode we are joined by Sam Catalina (again!). Sam is currently the Chief Marketing Officer at Phusion Projects. Phusion Projects was created 15 years ago by Jason Freeman and Jeff Wright after they created Four Loko. Sam joins us to discuss creating Pirate Water, partnering with Barstool Sports, her career and how she got to Phusion, what other products Phusion has created and much more. Enjoy! (00:02:21) What is Phusion Projects? (00:06:09) How Sam Got to Phusion (00:08:21) Partnering with Barstool Sports (00:10:46) Phusion Company Holiday Party (00:12:44) Creating Pirate Water

You can find every episode of this show on Apple Podcasts, Spotify or YouTube. Prime Members can listen ad-free on Amazon Music. For more, visit barstool.link/tokenceo

Transcript

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0:00.0	Hey, token CEO listeners, you can find every episode on Apple Podcasts, Spotify, or YouTube.
0:07.0	Prime members can listen ad-free on Amazon Music.
0:11.0	I mean, you all are amazing partners, so I think our companies DNAYs are very similar
0:16.5	and how we function are very similar.
0:19.4	You run fast and sometimes you get a rate, sometimes you get it wrong.
0:22.7	Yeah, same.
0:23.7	And you probably get it right a little bit more than that.
0:25.4	No, I think we've had some misses.
0:27.4	We've had some misses, but you know, that's what you learn from.
0:29.8	And you fail and fail fast is what we always say.
0:34.5	All right, it's Thursday, March 9th.
0:36.0	I'm Erica.
0:36.6	I'm the CEO of Barstool Sports.
0:37.9	I'm joined by my friend, Sam.
0:39.6	Sam is the CMO of Fusion projects.
0:42.7	Hi.
0:43.5	Hi, Sam.
0:44.5	Sam was here Tuesday.
0:46.0	She's still here.
0:47.0	We're back.
0:47.8	We want to give a big shout out to Omega Accounting Solutions.
0:50.8	Omega Accounting Solutions is Barstool's partner.
	...

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