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This is Recode Media with Peter Kafka. That is me. Coming to you live on tape, as I always do these days,

from my house in Brooklyn. Very pleased to be speaking with Jeffrey Goldberg, the editor-in-chief of the Atlantic. Do we still call the Atlantic Monthly, Jeffrey? No, we don't. We're the Atlantic every minute of the day. Every minute of the day. You guys are the- We're the Atlantic all the time. You've been doing great work. I'm on your site many times a day, as are many other people, turns out out. You guys have had a really fantastic run.

I've always wanted to talk to you, but this is particularly opportune because you guys, take this in the spirit in which it's intended.

I don't think that I thought the Atlantic was going to be a must read for me and lots of other people at the beginning of the pandemic.

It has absolutely become that.

I'm not going to ask you if you thought that was going to be the case, but I would like

to explain why it's the case.

That's funny.

It's interesting when you have a strong, I'm sorry, I hate the word, but I'm going to use

it, brand identity, when you have a strong brand identity that works in your favor when your identity

...