one of the first signs that things can be out of alignment in a situation like that is that the money starts to trickle down to like, oh, wait, I'm not hearing from anybody anymore or like, my leads aren't coming in the way that they should be coming in.

And when you start to see that, your initial instinct is like something outside has changed.

But really, what the issue may be is that your preferences and parameters have changed.

And so all of a sudden, the things that we're working before aren't working for you anymore.

Conversely, it can be that some sort of external thing has changed.

And then you need to start thinking about those like, well, is the offer that's out there right now,

is it calling to different people.

What's up, my friends?

Welcome to the Art of Online Business Podcast.

Great to have you here.

Thanks for hanging out with me today.

So the word alignment gets thrown around a lot and can have a lot of different meanings.

It's really near and dear to me personally because this is something that later in my life, I'm always trying to do things that are in alignment with, you know, what I deem important, especially our values. And what I want to talk

about here today on the podcast and joining me to share her expertise on this is Annami Tonkin.

And she is a former accelerator member. And she is in the photography space. And she's been a professional

photographer since 2010. And she's the podcast host and educator at her company called This Can't

Be That Hard. And she creates educational resources for photographers on the business side.

She also is an actual, an actual, a photographer as well.

And what she really teaches in her business a lot for her students is this whole concept of alignment.

And she has a concept called the five P's of alignment.

It's been really interesting.

She finished up in Accelerator just at the time recording this about a month

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