How TBPN Made a Tech News Splash

Channels with Peter Kafka

Vox Media Podcast Network

Technology, Tv & Film, Business News, News

4.4 • 585 Ratings

🗓️ 15 September 2025

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

John Coogan knows what you’re thinking: the world does not need another tech podcast. And the world does not need another podcast featuring two dudes talking. Yet Coogan and Jordi Hays have started another tech podcast, featuring the two of them talking and… it’s a hit. In the span of a year, TBPN has become the place where tech execs go to chop up the news of the day - first in a daily livestream, and later in clips that circulate around the internet. And Coogan and Hays are carving out a niche for themselves: Insidery, in-the-know, but also not that serious about the whole thing. They don’t have a huge audience, but they have an influential one, and the beginnings of a very intriguing business. I talked to Coogan about how TBPN got off the ground, how it works today, where he and Hays go from here — and whether their success has built a playbook for others to follow. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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1:39.1	From the Vox Media Podcast Network, this is Channels of Peter Kafka.
1:44.1	That's me. I'm also chief correspondent
1:46.4	at Business Insider. And today we've got a story about how to make a splash in a very, very competitive
1:52.7	market. You probably didn't think the world needed a new podcast featuring white guys talking
1:58.6	about tech. But a year ago, John Coogan and Jordy Hayes launched
2:03.0	one anyway. Now that show, which they call TBPN, is one of the busiest properties in media,
	...

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