How Successful Solopreneurs Make Money

HBR IdeaCast

Harvard Business Review

Leadership, Entrepreneurship, Communication, Marketing, Business, Business/management, Management, Business/marketing, Business/entrepreneurship, Innovation, Hbr, Strategy, Economics, Finance, Teams, Harvard

4.4 • 1.9K Ratings

🗓️ 5 October 2017

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

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Summary

Dorie Clark, a marketing strategy consultant, answers a burning question: how do people make money off of what they know? She outlines the options for experts who want to monetize their knowledge. Clark explains, using herself and other successful solopreneurs as examples, how to earn revenue from public speaking, podcasting, e-books, and online courses. She also goes over what to charge and when to get an assistant. Clark teaches at Duke University’s Fuqua School of Business and is the author of the new book “Entrepreneurial You.”

Transcript

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0:00.0	Kurt Nick is here from Ideacast. I want to tell you about the Big Take
0:05.1	podcast from Bloomberg News. Each weekday they bring you one important story
0:10.0	from their global newsroom like how AI will upend your life and why China's
0:15.4	targeting the US dollar. Check out the big take from Bloomberg wherever you
0:20.2	listen. Welcome to the HBR idea cast in Harvard Business Review. I'm Sarah Green-ichael.
0:38.0	Back in 2001, Dory Clark was working as a print journalist, but her career in the newspaper industry was a short one.
0:45.2	She got laid off a year in. I was astonished that this had happened to me. They gave me,
0:50.8	Sarah, four days severance pay.
0:54.3	Clark realized that relying on just one job was risky and that if she was going to be successful,
0:59.3	she needed to diversify.
1:00.9	Today, Clark earns real money doing all kinds of jobs, consulting on marketing strategy
1:06.1	coaching speaking, teaching online, and as an adjunct professor at Duke University's
1:10.6	Fuqua School of Business. She's also written three books. The latest is called
1:15.0	Entrepreneurial You. In it she argues that entrepreneurship is a mindset, being adaptable and determined
1:21.6	to monetize your expertise.
1:23.8	Dory, thank you for being here today.
1:25.6	Sarah, I'm so happy to be back.
1:27.4	So why do people take this path?
1:29.8	I know entrepreneurs, right, they want to make money,
1:32.1	they want to build their own
1:33.4	business but if your goal is to be a solopreneer why are you in this game what's
1:38.6	motivating these people well in a lot of cases folks who are working for themselves or a solo printer they are
	...

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