How students' right to earn shook up US sport
Business Daily
BBC
4.4 • 816 Ratings
🗓️ 18 October 2022
⏱️ 19 minutes
🧾️ Download transcript
Summary
University sport in the US has become huge business. For decades, students' share of those earnings only came in the form of scholarships. As television contracts got bigger, so did the calls for change - and last year students were granted the right to earn off their name, image and likeness. A year on, Will Bain explores how it’s shaken up college sports, providing opportunities and unforeseen challenges.
Hear from former SMU college football player and professional artist Ra’Sun Kazadi, Texas A&M University Athletic Director Ross Bjork, CEO of MSP Recovery John H Ruiz and Courtney Altemus of Team Altemus, part of the advance group of NIL advisers.
Presenter / producer: Will Bain Image: Quarterback Kellen Mond from Texas A&M; Credit: Getty
Transcript
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| 0:00.0 | I'm Gene Lee. |
| 0:01.1 | And I'm Jeff White. |
| 0:02.2 | And we're back with a brand new episode of our podcast, The Lazarus Heist, recorded in front of a live audience in New York City. |
| 0:10.1 | That's our new special live episode of The Lazarus Heist, the podcast about hacking and North Korea. |
| 0:15.5 | And we're returning soon with a second season. |
| 0:18.1 | So what better moment to listen to the whole of season one? Or if you've heard |
| 0:21.9 | it already, listen again. Remind yourself of the whole story. For the new episode and for the whole |
| 0:26.7 | of the first season, search for the Lazarus Heist wherever you found this podcast. |
| 0:34.2 | Hello and welcome to Business Daily on the BBC World Service. |
| 0:38.1 | Will Bain with you today. |
| 0:39.3 | And we're heading off to university for what they call billion dollar ball. |
| 0:43.2 | University Sport in America is a giant entertainment business. |
| 0:47.0 | Big crowds, big TV deals, big money for everyone. |
| 0:50.6 | But the players that was. |
| 0:52.0 | Even though I built it myself, I branded myself. I couldn't monetize my own image that I created. |
| 0:57.4 | That all changed last year, though. |
| 0:59.4 | Student athletes could make cash off their name, image and likeness, and in year one, |
| 1:03.9 | well, it's been good for businesses. |
| 1:05.3 | I've done a lot of advertising before in the past, and this by far has been the best |
| 1:09.9 | result we've ever gotten. |
| 1:11.0 | But it's raising questions. How affordable is this? Does it change a university's relationship |
| 1:16.1 | with its students? So join us on campus trees, pumpkins being picked ready for traditions. Full colours on the trees. |
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